News Release

The San Diego Convention & Visitors Bureau (ConVis) has teamed up with Brickfish®, the social media advertising network, and Travelocity for the launch of their online social media campaign, “Wish You Were Here!” The campaign, located at http://www.brickfish.com/sdcvb , asks entrants to design a San Diego postcard using the Travelocity roaming gnome and one of two taglines: “Wish You Were Here!” or “Wish I Were in San Diego!” 

A panel of judges from the Bureau will select one grand prize winner from the top 500 highest scoring entries to win a three-day, two-night trip for two to San Diego, including airfare, hotel and attraction tickets.
“Many Americans are shivering as temperatures continue to drop, so we wanted to remind travelers that San Diego’s sun and sand can warm things up,” said David Peckinpaugh, ConVis President & CEO.  “This campaign lets consumers use their creativity to communicate the tremendous diversity of the San Diego region, which is available to enjoy year-round.” 

In addition to the grand prize winner, ConVis will also award prizes to participants who write quality reviews or submit online votes. These winners will be chosen randomly each week to win two, one-day Adult Admission tickets to SeaWorld San Diego or the San Diego Zoo.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue.  Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more.  Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful marketing vehicle generates extensive brand awareness, engagement, reach and results.

“The ‘Wish You Were Here’ campaign is a fun way for fans of San Diego to showcase the city as a preferred travel destination, as well as boost awareness for Travelocity’s Experience Finder,” said Nichole Goodyear, Brickfish’s president/CEO and co-founder.  “Because travel provides such a personal experience, we are eager to see the array of postcard designs entered.”

The ‘Wish You Were Here’ campaign ends January 6.  For complete details, visit http://www.brickfish.com/Lifestyles/SDCVB.