Formed in 1974, as a sponsored program of The Center for Social Services, the first Lesbian and Gay Parade in San Diego celebrated the 1969 Stonewall Rebellion on New York's Christopher Street. The 501(c)(3) nonprofit organization incorporated in 1994 and today San Diego Pride continues to bring together the skills, talents and vision of a diverse community to produce the annual LGBT Pride Celebration which attracts 250,000 participants to Hillcrest for America's Finest Pride Parade and Festival.
The annual San Diego LGBT Pride Parade is the 4th largest in the United States attracting over 200,000 cheering spectators and significant media participation.
The Grand Marshals of the Parade are Brad & George Takei, and La Toya Jackson.
The parade begins at University Ave. and Normal Street, proceeds west on University Avenue to 6th Avenue, turns south on 6th Avenue, ending at Balboa Drive and Upas Street.