Research and Reports
The San Diego visitor industry is the third largest industry in San Diego County, employing more than 160,000 San Diegans. It is one of the top five leisure vacation destinations in the U.S. and a top 10 business destination as measured by visitor-days. Visitors spend $8 billion annually at thousands of businesses in the County. This equates to $18 Billion in economic impact for the region, and thus a very important piece of the economic health of the region. Get the complete list of general industry facts.
The Market Intelligence Department tracks the visitor market on behalf of the industry, and provides numerous reports to the public.
SDCVB members can also access weekly and monthly lodging performance data, as well as an industry planning calendar by using your MemberNet login under the Marketing Tools section. However, if you are looking for San Diego travel data not found on here, our Tourism Research Center could be the solution for you.
Tourism Research Center
In response to the need from our members and community, the SDCVB has created a Tourism Research Center to develop customized research packages for a fee based on your needs. Through SDCVB subscriptions to the latest market research trends as well as our internal research, the Tourism Research Center has all of the information you need to market your business to the San Diego visitor. Contact Suzzanne Ravitz at sravitz@sdcvb.org for more information.
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2008 San Diego County Overnight Visitor Profile Report
If you are in tourism marketing in San Diego County, the 2008 Overnight Visitor Profile will provide you with fundamental and essential market intelligence for strategic planning. This study is an intercept study of more than 3,000 visitors to San Diego County in 2008. Included in the full report are trend data ( 2005, 2006, 2007 and 2008 comparisons), trip activities, demographics, stay patterns, spending, planning sources, and more. The full report or parts of the report can be purchased by contacting sravitz@sdcvb.org at the Tourism Research Center.
View a full table of contents
Accessible to all is a table of summary data collected during the 2008 San Diego County Visitor Profile Study. This table provides a basic travel profile of the Overnight Leisure and Business Traveler including Accommodations, Transportation, Residence, Spending and more.
View the 2008 San Diego County Visitor Profile - At a Glance Summary Statistics.
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Latest Industry Forecast
Quarterly Update (September 2009)
 View San Diego's Quarterly Tourism Forecast
View historic and current performance trends on the visitor market covering numbers of visitors, entry points, attraction attendance and lodging. Current performance is updated monthly with latest data available.  Visitor Industry Summary: Current Year Visitor Industry Summary: 2005 to 2008 Visitor Industry Summary: 2000 to 2004
Transient Occupancy Taxes are taxes levied on hotel occupants and are intended to be used to promote tourism. This report shows the historic trend of TOT among San Diego County cities.
This report summarizes the carriers and flights servicing the San Diego Lindbergh Field Airport. It does not include a detailed flight schedule, rather the number of non-stops from cities, and those carriers that service those routes. For specific flight schedule information, go to www.san.org.
Useful Links:
California Travel & Tourism Commission Research
Travel Industry Association of America, for national visitor statistics
U.S. Department of Commerce, Office of Travel & Tourism Industries for International travel statistics
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