Research and Reports

The San Diego visitor industry is the third largest industry in San Diego County, employing approximately 152,300 San Diegans. It is one of the top five leisure vacation destinations in the U.S. and a top 10 business destination as measured by visitor-days. Visitors spend $7 billion annually at thousands of businesses in the County. This equates to $16 Billion in economic impact for the region, and thus a very important piece of the economic health of the region. Get the complete list of general industry facts.

The Market Intelligence Department tracks the visitor market on behalf of the industry, and provides numerous reports to the public.

SDCVB members can also access weekly and monthly lodging performance data, as well as an industry planning calendar by using your MemberNet login under the Marketing Tools section. However, if you are looking for San Diego travel data not found on here, we are able to provide custom research for a fee. Please contact Suzzanne Ravitz at sravitz@sdcvb.org for more information.

2009 San Diego County Overnight Visitor Profile Report If you are in tourism marketing in San Diego County, the 2009 Overnight Visitor Profile will provide you with fundamental and essential market intelligence for strategic planning. This study is an intercept study of more than 3,000 visitors to San Diego County in 2009. Included in the full report are trend data ( 2005, 2006, 2007. 2008 and 2009 comparisons), trip activities, demographics, stay patterns, spending, planning sources, and more. The full report or parts of the report can be purchased by contacting sravitz@sdcvb.org at the Tourism Research Center. View a full table of contents An At a Glance Summary of the Visitor Profile Accessible to all is a table of summary data collected during the 2009 San Diego County Visitor Profile Study. This table provides a basic travel profile of the Overnight Leisure and Business Traveler including Accommodations, Transportation, Residence, Spending and more. View the 2009 San Diego County Visitor Profile - At a Glance Summary Statistics.

Latest Industry Forecast

Quarterly Update (December 2011)
View San Diego's Quarterly Tourism Forecast

Monthly Tourism IndustryReport

Market Intelligence keeps the local hospitality and tourism industry informed through this monthly publication with the latest local, state and national market trends and news.
Tourism Industry Report

Visitor Industry Performance Summaries

View historic and current performance trends on the visitor market covering numbers of visitors, entry points, attraction attendance and lodging. Current performance is updated monthly with latest data available.
Visitor Industry Summary: Current Year
Visitor Industry Summary: 2010
Visitor Industry Summary: 2005 to 2009
Visitor Industry Summary: 2000 to 2004

Projected Hotel Openings

Projected Hotel Openings

Transient Occupancy Taxes

Transient Occupancy Taxes are taxes levied on hotel occupants and are intended to be used to promote tourism. This report shows the historic trend of TOT among San Diego County cities.
View the Transient Occupancy Taxes

Airport Information

This report lists the top 150 domestic markets served by the airlines at the San Diego International Airport, as well as the available connecting service to international destinations. Print individual pages for specific airlines or markets served. This report is updated quarterly. For specific flight schedule information, click here.
San Diego Airport Printable Time Tables

Other Industry Economic Impacts

Economical & Fiscal Impacts Generated by PETCO Park

Useful Links:

California Travel & Tourism Commission Research
U.S Travel Association of America for national visitor statistics
U.S. Department of Commerce, Office of Travel & Tourism Industries for International travel statistics