Travel Industry Sales Mission Statement
The Travel Industry Sales Department mission is to increase leisure visitation through the promotion and distribution of San Diego travel products to the travel trade by positioning San Diego as a preferred domestic and international destination. Audience: international corporate and incentive planners, tour operators, travel agents and airline vacation offices.
Program of Work- Travel Industry Sales promotes San Diego product through sales arenas, sales missions, special promotional efforts, familiarization tours, site inspections, direct mail programs, direct sales calls and airline participation programs.
- Distributes annual San Diego Vacation Planning Guides (25,000). This is the primary guide, listing tourism services, destination information and San Diego ConVis members on San Diego.
- Attends domestic and international travel trade sales arenas (tradeshows) to promote greater awareness of San Diego to the travel trade.
- Organizes cooperative bureau member sales missions to all key San Diego international and domestic markets.
- Develops ongoing special promotions to key travel trade clients enhancing existing sales and marketing efforts.
- Produces the San Diego Travel Agent Online Discount Brochure on an annual basis and is available online via our website www.sandiego.org.
- Hosts Quarterly Breakfast meetings to provide information updates to membership community.
All the following helpful services are offered to travel trade markets free of charge- Distribution of 950 Travel Industry Sales leads to ConVis members
- Promotional materials such as travel planner's guide, sample itinerary, color slides, videocassette loan, CD-ROM and brochures to promote the region.
- Familiarization tour organization and assistance consisting of meals, lodging, ground transportation and itineraries.
|
