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Last modified: June 1, 2012

Our Privacy Policy explains:

  • What information we collect and why we collect it.
  • How we use that information.
  • The choices we offer, including how to access and update information

This is the official web site of the San Diego Tourism Authority, which serves as the official travel resource for the San Diego region. There are many ways to use our website. Leisure travelers, travel agents, and meeting planners alike can learn what there is to do in San Diego, plan a trip, sign up for e-newsletters, request travel guides and download images.

Research on our Website

For each visitor to our website, our web server automatically recognizes only the consumer's domain. In addition to the domain, we aggregate information on the website pages visitors' access, information volunteered by visitors such as email addresses, survey information, site registrations and itinerary information.

We do use cookies to record session information, such as items that consumers add to their shopping cart, record past activity at a site in order to provide better service when visitors return to our site.

For example, our My Itinerary service requires you to create an account with us. When you do, we'll ask for personal information, like your name, email address, or telephone number. If you want to book a hotel or make reservations online, we will require additional information such as your address and credit card number.

How we use information we collect

We collect information to provide better services to all of our visitors – from figuring out basic things like what region you are accessing our site from, to more complex data like which ads or content you find most useful.

The information we collect is used to improve the content of our Web page and not shared with any 3rd party sources except those listed here.

If you do not want to receive e-mail from us in the future, please let us know by writing to us at the address below.

If you supply us with your postal address online, you may:

  • Receive periodic mailings from us with information on new products, services, or upcoming events.
  • You may receive mailings from our partners.

If you do not wish for us to contact you via mail, or do not want us to share your information with 3rd party companies, please write to us at the address below, and we will be sure your name is removed from the list we share with other organizations

If you supply us with their telephone numbers online, you may:

  • Receive telephone contact from us with information regarding requests or orders they have placed online.

If you do not wish for us to contact you via phone, please provide us with your name and phone number. We will be sure your name is removed from our call list.

With respect to security:

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you on this website.

With respect to Ad Servers:

We do not partner with or have special relationships with any ad server companies.

Other Disclaimers:

  • From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes.
  • Customers may prevent their information from being used for purposes other than those for which it was originally collected by writing to us at the address below.
  • We have the right to reject any user content submitted for publication.
  • Upon request, we can provide site users with access to a description of information that we maintain about them.
  • Upon request, we can correct inaccuracies on the website. Consumers can have this information corrected by sending us e-mail at the address below.

If you feel that this site is not following its stated information policy, you may contact us at the addresses or phone number below.

Our postal address is:

750 B Street, Suite 1500
San Diego, CA 92101

We can be reached via e-mail at or you can reach us by telephone at 619.236.1212.


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