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Ambassador Program

Capturing San Diego’s culture, spirit, icons, and people.


Thank you for participating in the San Diego Tourism Authority Photography Ambassador Program.  We are excited to have you showcase our destination through your perspective. Below is the current editorial calendar and submission deadlines. 

Follow the submission links below to upload digital assets via the topic assigned in Drop Box. Please note, by submitting photos and video assets through the Drop Box, you are providing the San Diego Tourism Authority with permission to use your digital assets in SDTA social media. We will do our best to recognize you as the creator in our channels.  If we decide that we would like to use your assets in other channels, we will contact you to discuss options.  

You are welcome to submit up to five (5) photographs and two (2) drone clips or :90 short video clips.  Please follow the naming convention as noted and submit before the deadline.  

Image Naming Convention

Please ensure all of your photos have a consistent file name structure, with no spaces. Please use the following format:



  • 2017-11-Holiday-BalboaPark-TJones-01.jpg
  • 2017-12-Holiday-MissionBay-TJones-02.jpg

Release Forms

  • DOWNLOAD: Talent Release (Please submit in Drop Box with each photo where talent appears)
  • DOWNLOAD: Social Media Usage Release (one-time submission only)

Program Overiew

  • DOWNLOAD an overview of the program, SDTA brand guidelines, and San Diego's style guide.


General San Diego Images Always Open Submit via Dropbox
Holiday Images December 31 Submit via Dropbox
ART (Paintings, Murals, Sculptures, etc) January 31 Submit via Dropbox
Skyline February 28 Submit via Dropbox
Mission Valley March 31 Submit via Dropbox
Gardens April 30 Submit via Dropbox
Little Italy (Dining, Neighborhood) May 31 Submit via Dropbox

Thank you again in your interest in the Photography Ambassador Program.  If you have any questions or need assistance, please don’t hesitate to contact Annie Pearson, Creative Services Manager at




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