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The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 900 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority (SDTA) members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as a vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole.

We are currently seeking an Analyst who will develop and communicate insights through analysis of visitor industry data and our program of work metrics.

Duties include:

Monitor and understand visitor industry demand drivers

  • Analyze weekly and monthly hotel performance and industry data to include STR, TravelClick, economic indicators, employment, etc. in order to brief colleagues on market performance.
  • Develop communications such as email and quarterly newsletters on the visitor industry for membership and public use.
  • Monitor new lodging supply and maintain lodging inventory database  and STR inventory alignment.
  • Track competitive market data.               
  • Support Tableau adoption and data culture throughout the organization.  Administer Tableau server for users.     
  • Meet various reporting deadlines through the collection, upload, data entry, and communication of Visitor Industry data and SDTA metrics.     
  • Execute internal primary research projects using an on-line survey tool.
  • Support and service staff with primary and secondary data and information needs, including the implementation of customer feedback processes.
  • Maintain documentation, structure and storage of the SDTA’s metrics, industry data, and related processes.


Must be able to analyze, interpret, and explain data and information.

  • Be passionate about manipulating data and finding business insights.
  • Understand economics, market research principles, and basic statistics.
  • Understanding of hotel and OTA metrics is highly desirable.
  • Strong Excel and PowerPoint skills with basic knowledge of Tableau a plus.
  • Knowledge of digital analytics a plus.
  • Ability to manage multiple tasks and priorities simultaneously.
  • Good written and verbal communication skills.
  • Attention to detail and deadline oriented.
  • 4 year degree in Hospitality, Business Administration, Finance, or Economics preferred. 
  • 5-10 years’ experience in the tourism industry and hotel revenue manager or OTA market analyst experience highly desirable.

We offer competitive pay and comprehensive benefits in a great environment.

Apply Here

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For the ultimate guide to planning your San Diego vacation, view and download the San Diego Visitor Planning Guide, packed with useful information that will help you plan the perfect San Diego getaway.

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