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Brand Marketing Coordinator

The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 900 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority (SDTA) members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as a vacation destination and meetings and convention site. SDTA also represents and supports the interests of the visitor industry as a whole.

General Responsibilities of the Brand Marketing Coordinator:

The Brand Marketing Coordinator will provide support for San Diego Tourism Authority’s marketing, advertising and promotions work by assisting the Brand Marketing Manager and collaborating with internal owned and earned teams and agency partners. Responsibilities include day-to-day support of marketing deliverables with an emphasis on project management.


  • Coordinate project communications between SDTA brand marketing team and internal stakeholders, external partners, and advertising agency teams to ensure projects are completed on time and in accordance with SDTA’s strategic priorities and brand specifications. 
  • Thoroughly review marketing and advertising executions.
  • Maintain up-to-date knowledge of project status and provide updates to staff as needed.
  • Steward the San Diego brand and ensure brand guidelines are being followed.
  • Collaborate with the digital team, marketing partnerships and stakeholders in planning, execution and reporting of special event and campaign promotion deliverables through SDTA channels.
  • Support monthly and quarterly reporting for the department.
  • Maintain accurate documentation on talent, image, asset licenses and usage.
  • Provide administrative support on budget and billing process, create purchase requisitions and distribute purchase orders to third parties.
  • Assist in the marketing promotions program to garner unpaid media exposure for the destination.
  • Help manage Brand Marketing Basecamp project management system including project intake and scheduling, tracking project workflow, communicating project status and adherence to timelines with stakeholders, plus monitoring and reporting status of project deliverables.
  • Build and foster relationships with members and industry professionals in San Diego’s travel and tourism industry at events such as new member inspiration and SDTA’s corporate events.
  • Answer SDTA main phone on a weekly assigned day and provide phone backup as needed.


  • Proof of being fully Vaccinated for COVID-19 is required
  • Excellent verbal, written communication, editing and presentation skills
  • Strong organizational skills with a capacity to manage multiple projects efficiently, change course as needed, and meet deadlines
  • Proactive with the ability to work independently 
  • Strong attention to details
  • Positive, problem-solving, customer service attitude
  • Exceptional interpersonal skills, including professionalism and integrity
  • Excellent cross-functional collaboration and relationship building skills are critical.
  • BA or BS required 
  • Experience in marketing with an emphasis on advertising and/or social media coordination a plus. 
  • Understanding of analytics, statistics or higher-level math a plus.  

SDTA offers competitive salary and comprehensive benefits.

All offers of employment are contingent upon satisfactory proof of COVID-19 Vaccination and satisfactorily clearing background checks.

EOE - SDTA is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.


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