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National Sales Director, Citywide Sales

The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 900 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority (SDTA) members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.

As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as a vacation destination and meetings and convention site. SDTA also represents and supports the interests of the visitor industry as a whole.

General Responsibilities of the National Sales Director, Citywide Sales:

  • Achieve a yearly booking room night goal established by the Chief Sales Officer (CSO) and approved by San Diego Convention Center.   There may be other aspects of the goal relating to F&B spend, convention center rental and another ancillary spend as established by the CSO. 
  • Prepare and execute a sales plan to achieve the desired business outcomes established by the CSO.  The plan would include customer retention, new customer acquisition, closing business techniques, sales activities for that year, customer facing events, recommended tradeshows, and other tactics to achieve the sales goal. 
  • Consistently and effectively track all customer and sales activity in the approved CRM system. 
  • Collaboratively work with San Diego Convention Center Corporation and the hotel community to achieve desired business results. 
  • Attend and participate in key national and local industry meetings and trade shows including but not limited to PCMA, MPI, ASAE, CEMA, IAEE, etc. 


  • Must have a BS/BA and 7 years sales experience preferably in hospitality, convention or service sales. Or, have equivalent combination of education and experience.
  • Minimum of 7 years of hospitality and tourism selling experience preferably selling the corporate market.
  • Must be able to travel on commercial airlines and have exceptional sales skills.  
  • Must have strong communication skills both verbal and written.
  • Ability to work weekends, evenings and holidays. 

SDTA offers competitive salary, incentive and comprehensive benefits.

 All offers of employment are contingent upon satisfactory background checks and a clean driving record.


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