arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin

Rick Mexa

Vice President & CFO

 

Richard Meza is the Vice President and Chief Financial Officer of the San Diego Tourism Authority, recognized as one of the nation’s leading destination marketing organizations. The San Diego Tourism Authority (SDTA) represents over 1,000 hospitality organizations and serves as the San Diego region’s tourism marketing engine.

Meza’s career is comprised of various financial leadership positions predominately within the hospitality industry. Prior to joining the SDTA, Meza served as Vice President of Finance for Hardage Hotels, a San Diego based hotel management and development organization. Duties included hotel development analysis and capital finance sourcing, including the refinance of the organization’s entire hotel portfolio. Other hospitality industry positions include Vice President of Finance for Forte Hotels, an operator of over 250 hotels in the United States and Canada. Duties with Forte included execution of hotel acquisitions and operating partnerships. In a non-hospitality industry role, Meza served as Chief Financial Officer of Symitar Systems, a software developer providing enterprise financial management software solutions to the credit union industry.

In 2009, Meza joined the San Diego Tourism Authority where he is responsible for the overall financial operations of the SDTA including financial reporting, internal control design and compliance, strategic planning, contract negotiation, and cash flow forecasting and management.

A San Diego native, Meza is a graduate of San Diego State University.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Related Articles and Features

Deals just for you

Entertainment

VIP Tandem Skydiving Adventure at the Beach!

Skydiving Innovations
Valid: Oct 24, 2020 - ongoing

Skydiving Innovations, with its perfect safety record, provides VIP Tandem Skydiving Experiences at the Hotel del Coronado. Now, in a once-in-a-lifetime moment, you can make a thrilling tandem skydive...

Accommodation

Hotel Indigo Senior Discount

Hotel Indigo - San Diego Gaslamp Quarter
Valid: Jun 1, 2020 - ongoing

Seniors 62 years and older receive up to 15% off when booking in advance.  No additional room charge for grandchildren under 18 years of age.  No deposit of fee for your furry companions....

Accommodation

Sun, Sip & Savor Package

Pacific Terrace Hotel
Valid: Nov 12, 2020 - ongoing

Relax & unwind at Pacific Terrace this winter season! Enjoy a special package sure to warm you up and make your stay memorable. Book our Sun, Sip & Savor Package and receive: Accommodations...

Events to check out

Event

Museum Month

San Diego Museum Council
Feb 1 - Feb 28, 2021

San Diego area residents and visitors are in for a special treat in February! Pick up your Museum Month discount pass at participating libraries or when you stay at a Hilton to enjoy 50% off the...

Event

La Jolla Concours D'Elegance

Apr 16 - Apr 18, 2021

The La Jolla Concours d’Elegance, presented by LPL Financial and Pacific Sotheby’s International Realty, celebrates its 16th year of automotive excellence in the jewel of the West Coast...

Event

The Flower Fields

The Flower Fields of Carlsbad California
Mar 1 - May 9, 2021

For more than sixty years, Mother Nature has transformed the rolling hills of North San Diego County into one of the most spectacular and coordinated displays of natural color and beauty anywhere in...

Stay in touch

Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.

Sign Up

Visitor planning guide

For the ultimate guide to planning your San Diego vacation, view and download the San Diego Visitor Planning Guide, packed with useful information that will help you plan the perfect San Diego getaway.

Read More

Partners

Explore

Plan

Stay

Follow Us

Language:

English | Change Language

Select your country or region

China FlagChinaGermany FlagGermanyGreat Britain FlagGreat BritainJapan FlagJapanMexico FlagMexicoKorea FlagKoreaSwitzerland FlagSwitzerlandBrazil FlagBrazilFrance FlagFranceAustralia FlagAustraliaCanada FlagCanada USA

Or use Google Translate

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Croatian Czech Danish Deutsch Español Estonian Filipino Finnish Francais Galician Greek Haitian-Creole Hebrew Hindi Hungarian Icelandic Indonesian Irish Italian Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Nederlands Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Swahili Swedish Telugu Thai Turkish Ukranian Vietnamese Welsh Yiddish