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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

Discover Hillcrest

What's Hot|
What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Port of San Diego Big Bay Boom!

Jul 4, 2024

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay off Shelter Island, Harbor Island, Embarcadero North, Marina District and Coronado Ferry Landing. The impeccably choreographed display will last approximately 18 minutes.

Come down to the bay and enjoy the biggest fireworks show in San Diego!

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Chauffeured Vineyards Adventures - All year round!

Feb 15 - ongoing

You've heard of the Famous San Diego Winery Train Tour? Well, we have you covered with an even better adventure!

We've been running the Chauffeured Vineyard Adventure since 2010!

We take care of EVERYTHING. Just be ready at your door (hotel/home) and we'll whisk you away to gorgeous San Diego Wine Country!

You deserve the very best! Book your VIP, elevated experience NOW!

 

TASTE and SEE the best of San Diego’s wine, food and sights for one low price!

Winery Getaways - Wed. thru Sundays, year round!

 

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Celebrate Dad on a VIP Wine and Food Adventure

Mar 22 - ongoing

Treat Dad, he deserves it!

This year, for fathers day, we're celebrating every day on our fabulous Chauffeured Vineyard Adventure Tour! 

Dad will love this afternoon of wine tasting in San Diego's gorgeous inland valleys. 

Highlights of this VIP Tour include:

- Approx. 6 hour VIP guided adventure to two stunning and unique local wineries.
- Ample tastings and pours of local wines (beer options available).
- Entertaining commentary on local history, and viticulture.
- Door-to-door transportation (from most San Diego locations).
- Wine tasting appreciation presentation, and guided winery tour.
- Delicious Winery Meal.
- Complete coordination by San Diego Beer, Wine & Spirits Tours.

Perfect for mothers day; fathers day; birthdays; bachelorettes; etc.

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Romantic Winery Adventure

Mar 8 - ongoing

Book your tour now or buy a gift certificate for future. It's the perfect Valentine or ANY DAY celebration. 

Treat your loved one, YEAR ROUND!

Enjoy door-to-door transportation, award-winning wines, a full meal and romantic vineyard views.

This luxurious chauffeured tour will take you through San Diego's scenic countryside, where you'll have the opportunity to taste the finest wines in the region. You'll also get an exclusive behind-the-scenes look at the winemaking process, as well as learn about the history and culture of San Diego.

Relax and unwind as you soak up the sun and take in the stunning views of the vineyards. Our expert guide will ensure that you have a fantastic time and that your needs are taken care of.

Celebrate love with a delightful day of wine and treats!

Book your elevated experience NOW!

 

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What's Hot

View All

San Diego LGBTQ+ Pride Parade & Festival

Discover

Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

View More Events

Port of San Diego Big Bay Boom!

Jul 4, 2024
Discover

Chauffeured Vineyards Adventures - All year round!

Feb 15 - ongoing
Discover

Celebrate Dad on a VIP Wine and Food Adventure

Mar 22 - ongoing
Discover

Romantic Winery Adventure

Mar 8 - ongoing
Discover

Hillcrest on Instagram

 

Deals just for you

Activities

For a Great Time this Memorial Day- Just Add Wine!

San Diego Beer, Wine & Spirits Tours
Valid: Feb 21 - ongoing

BOOK YOUR CHAUFFEURED VINEYARD ADVENTURE this month and receive a FREE souvenier tote bag when you mention this ad.  Sun & sip your way through ample tastings and large pours of local...

Team Building

$20 off 4 Tickets to a St. Patrick's Day Wine Tour

San Diego Beer, Wine & Spirits Tours
Valid: Feb 15 - ongoing

           Call 858.551. 5115 to book and get $20 off per ticket when you puchase 4 tickets. Join us on a deluxe VIP wine tour for glorious wine tastings...

Tours & Sightseeing

Family Friendly- Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Feb 2, 2024 - ongoing

Enjoy an Amazing Race type adventure with your family and Save 20% when you use Promo Code SDFUN. Only $39.20 for a Team of 2-5 people. Have fun and do something unique! Covid Friendly outdoor...

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