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Own a Piece of San Diego

The San Diego Tourism Authority has partnered with homegrown creators San Diego Hat Company, Tipsy Elves and coming soon – Team PHUN, to craft a line of SD-inspired merchandise you can take home with you. The officially licensed San Diego Gear line includes headwear for men, women and kids, and shades for the whole family.

Lady with Happiness is Calling printed on her hat


San Diego Hat Company is a design-driven brand featuring a wide variety of fashionable and functional headwear and accessories for Women, Men and Children. Their core brand collections are updated season after season and include a signature ribbon line, stylish fedoras and floppies, cozy knits, and a colorful sun protection assortment. They continue to grow with the recent launch of Four Buttons, a value priced line of on-trend styles and Bay Sky, an accessories collection that include scarves, bags, and tunics.

A passion for world travel and an enduring love for hats led to the creation of the Original Cotton Crochet Hat that launched San Diego Hat Company during a trip to Bali, Indonesia in 1993. Initially based out of a San Diego garage, the founders’ dreams of bringing together design, material, and craftsmanship has led to its new 50,000-square-foot facility located in Carlsbad, CA, with worldwide distribution at major department stores and more than 3,000 specialty boutiques. Over the years the company’s original focus has not changed: to provide its customers with their FAVORITE headwear and accessories each season.

Guy in a Happiness is Sailing shirt


If happiness is calling your name then this Hawaiian shirt is surely calling your name as well! Designed in partnership with the San Diego Tourism Authority, this shirt is sure to bring the beach to you each and every day.

Team Phun logo


... coming soon ...

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