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Own a Piece of San Diego

The San Diego Tourism Authority has partnered with homegrown creators Knockaround, the San Diego Hat Company, Tipsy Elves and coming soon – Team PHUN, to craft a line of SD-inspired merchandise you can take home with you. The officially licensed San Diego Gear line includes headwear for men, women and kids, and shades for the whole family.

Knockaround Sunglasses


Knockaround was founded in 2005 by Adam ‘Ace’ Moyer during his time as a graduate art student at the University of California, San Diego. Merging the classic East Coast prep style of his Virginia upbringing, his interest in design and fashion, and a newfound love for the perpetually sunny, laid-back lifestyle of Southern California, Ace created a company centered around a sunglasses line that was both practical and stylish.

The Happiness Is Calling Premiums feature gradating coastal blue fronts that fade into translucent aqua arms with a palm tree skyline, always sunny "K" logos, and polarized San Diego sunset lenses. Designed on its best-selling frame, these sunglasses are form fitting, universally flattering, and provide full UV400 sun protection. Each pair comes packed in a San Diego Bay collector's box with a custom Happiness Is Calling microfiber pouch. So, whether you live here or not, indulge and enjoy a little piece of America's Finest City!

Lady with Happiness is Calling printed on her hat


San Diego Hat Company is a design-driven brand featuring a wide variety of fashionable and functional headwear and accessories for Women, Men and Children. Their core brand collections are updated season after season and include a signature ribbon line, stylish fedoras and floppies, cozy knits, and a colorful sun protection assortment. They continue to grow with the recent launch of Four Buttons, a value priced line of on-trend styles and Bay Sky, an accessories collection that include scarves, bags, and tunics.

A passion for world travel and an enduring love for hats led to the creation of the Original Cotton Crochet Hat that launched San Diego Hat Company during a trip to Bali, Indonesia in 1993. Initially based out of a San Diego garage, the founders’ dreams of bringing together design, material, and craftsmanship has led to its new 50,000-square-foot facility located in Carlsbad, CA, with worldwide distribution at major department stores and more than 3,000 specialty boutiques. Over the years the company’s original focus has not changed: to provide its customers with their FAVORITE headwear and accessories each season.

Guy in a Happiness is Sailing shirt


If happiness is calling your name then this Hawaiian shirt is surely calling your name as well! Designed in partnership with the San Diego Tourism Authority, this shirt is sure to bring the beach to you each and every day.

Team Phun logo


... coming soon ...

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