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San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Lodging Performance

Latest Weekly Hotel Performance (STR)

Latest Monthly Hotel Performance (STR)

Hotel Development

TOT Collection

Tourism Industry Facts- 2023

  • The visitor industry employs 1 in 8 San Diegans.
  • Visitors spend roughly $14.3 billion annually.
  • San Diego hosts 31.8 million visitors each year and is a top U.S. travel destination.
  • The industry generates more than $1.0 billion annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Visitor Industry Performance

An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics 

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 28.8 million total visitors to San Diego County in 2022, more than half (16.5 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2025.

State and U.S. Research Resources

  

 

Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at nmcdonald@sandiego.org

Tourism Matters San Diego

The tourism industry benefits San Diego is so many ways— thousands of jobs, billions in economic activity for businesses and millions in hotel taxes that allow the City to keep our communities safe, clean and a great place to live too. That’s why the San Diego Tourism Marketing District’s work in funding tourism promotion is so important. Watch now and find out more about the SDTMD and why Travel Matters to San Diego.

Events

Event

Port of San Diego Big Bay Boom!

Jul 4, 2024

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed...

Event

Gator By The Bay-Zydeco, Blues & Crawfish Festival

Bon Temps Social Club of San Diego
May 9 - May 12, 2024

The spirit, sounds and flavors of southwest Louisiana come alive at the largest and most-authentic Louisiana-themed music and food festival this side of the bayou. With everything from A to Zydeco,...

Event

Wonderfront Music & Arts Festival

May 10 - May 12, 2024

A highly-anticipated 7+ stage, 80+ bands, 3-day music, culinary and arts festival will descend upon the stunning waterfront of downtown San Diego all along the Embarcadero. The festival offers diverse...

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