Digital Marketing Optimization in 2018: a Revenue Management & Digital Marketing program featuring HeBS Digital and Second Wave Digital + Marketing and presented by SHR.
As you begin to budget for next year, it’s a perfect time to look at your digital marketing mix. While many vendors ask about size of budget, allocation, and guest acquisition strategies, what you actually need is more context on return on investment (ROI) to make an informed decision about your spend. In other words, what are the highest converting and retention-driving digital investments? And how can your digital marketing efforts support your hotel or owner’s broader goals of maximizing revenue and profit?
Join HSMAI San Diego, HeBS Digital and Second Wave Digital + Marketing as we explore these questions and more at our Annual Revenue Management and Digital Marketing Program. Determining the right marketing mix for your hotel or organization is critical. Get a head start and step ahead of your competitors and learn about the newest tips and tricks in digital marketing.
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