How Modern Marketing and Revenue Management Automation Increases Customer Acquisition – a panel discussion presented by OTA Insight
Join HSMAI San Diego as we welcome John Masters, VP of Sales from Adara, Lily Mockerman, President and CEO of Total Customized Revenue Management, and Chris Nguyen, Business Development Manager from OTA Insight, as we explore the ever-changing landscape of customer acquisition.
There is a fundamental shift happening in marketing and revenue management, more centered on the consumer than ever before. This means that smart brands can capitalize and gain a competitive advantage. The bad news? Across 125,000 consumers and 30 categories, only three of those categories were loyalty driven. This means that the majority of consumers aren’t repurchasing the same brand without shopping around.
How can you stand out and differentiate yourself? What tools do you have at your disposal? This panel-style program is a can’t miss for all hotel sales, revenue, marketing and Ops leaders!
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