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La Jolla Village Merchants Association

"More than just a pretty place"

The La Jolla Village Information Center, now operated by the La Jolla Village Merchants Association, offers extensive information on local accommodations, dining, shopping, transportation, events, and more. Stop in for friendly, local guidance to make your trip to La Jolla unforgettable. Discounted San Diego attraction tickets and local photography are also available. If you or anyone you know is planning a trip to the area, feel free to give us a call or visit our website.

Neighborhood: La Jolla

7734 Herschel Avenue Suite C
La Jolla, CA 92037

Get Directions

Contact Info

(858) 230-2725


Mon: 10AM-5PM
Tues: 10AM-5PM
Wed: 10AM-5PM
Thurs: 10AM-5PM
Fri: 10AM-5PM
Sat-Sun: Closed


Fun Facts:

  • Stretches along 7 miles of the Pacific coastline and just 12 miles from downtown
  • Named one of America's "Happiest Seaside Towns" by Coastal Living Magazine
  • Once home to famous residents like Dr. Seuss, Mitt Romney and Raquel Welch
  • Setting for well-known events such as PGA Tour & Concours d'Elegance car show

Don't Miss:

  • The unique beaches of La Jolla Cove and The Children's Pool
  • Dining at one of many ocean-view restaurants in La Jolla Village
  • Cultural gems like the Museum of Contemporary Art and the La Jolla Playhouse
  • Outdoor activities such as kayaking, hiking, surfing, and biking
  • Our "Enjoya La Jolla" event to get the full experience of the Village

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