A thoroughly unique hands-on beer adventure that engages guests with cutting-edge exhibits that are educational, entertaining, and fully interactive. Museum of Beer will combine self-guided installations, hosted educational sessions, exciting beer-themed activities, and countless interactive exhibits to give visitors a one-of-a-kind San Diego craft beer experience.
As the first “brick-and-mortar” attraction dedicated to beer tourism in all of California, Museum of Beer will be an entertainment-driven, educational facility that immerses visitors in the history, processes, and community that make up San Diego’s craft beer culture. Highlights will include a nano brewing system, hands-on discovery with technology-infused exhibits, interactive creation stations, a beer-themed art gallery, and a wide variety of beer tasting options.
Museum of Beer San Diego will be made up of eight core exhibits that represent the most important and engaging topics related to beer and San Diego craft beer. Each major exhibit will be augmented by a variety of supporting exhibits and experiences, all designed to maximize guest interaction, immersion, and enjoyment.
The Science of Beer
As the first stop on the museum experience, this exhibit features a nano brew system where guests will take a crash course on the science and process of brewing. They will learn how hops, yeast, grains, and water are combined in various ways to create the wide range of flavor profiles that exist today and will also get an overview of fermentation, sanitation, and recipe development.
The Beer Universe
This is where visitors will see how the world of beer is organized. Not only will they learn about the differences between the two overarching style categories—lagers and ales—they will find out about all the major kinds of beer that are made around the world, along with the basics of color, aroma, and flavor that go with each style.
America’s Hoppiest City:The Story of San Diego’s Craft Beer History
Community, Pride, Passion, Innovation, and Collaboration are the core values that define San Diego’s craft brewing history. From its roots in the late 19th century to the present day, San Diego’s entrepreneurial spirit and relentless persistence have built a reputation that is second to none.
Be the Brewer
Videos and virtual reality bring guests an exhilarating opportunity to experience firsthand what it’s like to create delicious beer in a brewhouse. Attendees will be part of the entire beer making process and will see a brewer make key choices about the grain bill, mash temperature, hop choices, yeast choices, adjuncts, and overall brewing techniques.
Getting Beer to You
This exhibit focuses on all the critical stages that are involved in handling beer once it is brewed. Displays will show the ins-and-outs of how draft systems work, how kegs are filled, how bottles and cans are filled, and how beer is kept from going bad. A fully interactive display of beer glass styles and shapes will enlighten guests about the specific designs of each and why they’re important.
The Art of Craft - from Can to Canvas
The Art of Craft celebrates the mashup of brewing and art, two worlds that come together in a gallery style setting, and highlights the most iconic logos, cans, and labels found across the San Diego craft beer spectrum. A rotating exhibit of local artists who have created iconic beer art will also be on display in this area.
Sun, Surf, and Beer!
Exhilirating drone footage and hitech video will immerse vistors in the awe-inspiring landscape of San Diego.
Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.
For the ultimate guide to planning your San Diego vacation, view and download the San Diego Visitor Planning Guide, packed with useful information that will help you plan the perfect San Diego getaway.
English | Change Language