For 40 years, the Holiday Bowl has played a significant economic role in the success of San Diego's tourism industry. The nonprofit San Diego Bowl Game Association fills hotel rooms and provides patrons for restaurants and shops during two of San Diego's slowest tourism weeks of the year. Since its inception in 1978, the San Diego Bowl Game Association has created an impact of more than $750 million for the region.
San Diego County Credit Union Holiday Bowl
Top football teams from the Pac-12 and Big Ten conferences will square off in the annual Holiday Bowl at SDCCU Stadium. Game ticket includes admission to a pre-game FanZone. The bowl will air nationally on ESPN and ESPN Radio.
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The mission of the nonprofit San Diego Bowl Game Association is to generate tourism, exposure, economic benefit, and civic pride for San Diego and its citizens by presenting the nation’s most exciting and entertaining bowl games and festival of events.
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