Thank you for visiting SanDiego.org, the official travel resource for the San Diego region. This site is operated by the San Diego Tourism Authority (SDTA), a private non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry.
Information Collection and Use
When you visit the SanDiego.org website, social media channels and other SDTA digital platforms, we collect information about you, your visit and your engagement in a number of ways.
Our web server automatically recognizes site visitor traffic through non-personally identifying information that the browser you used makes available. This information includes things like your domain, the type of device used and Internet browser, geographic location, the date and time of site visit, duration of visit, pages access, and the referring page (the webpage that contained the link to our site that you clicked on to get there). We aggregate this information with other site visitors and use this information to measure performance, analyze user traffic patterns, and improve the overall website experience.
Interest Based Advertising
Interest based advertising is the collection of data from different sources and across different platforms in order to predict an individual’s preferences or interest and to deliver to that individual, or his/her computer, smart phone or tablet, advertising based on his/her assumed preference or interest inferred from the collection of data pertaining to that individual or others who may have a similar profile or similar interests.
We work with a variety of third parties to attempt to understand the profiles of the individuals who are most likely to be interested in visiting San Diego so that we can serve our advertisements to them on websites, social media channels and other partner website and entities. These third parties include: (a) advertising networks, which collect information about a person’s interests when that person views or interacts with one of their advertisements; (2) attribution partners, which measure the effectiveness of certain advertisements; and (3) business partners, which collect information when a person views or interacts with one of their advertisements.
In collaboration with these third parties, we collect information about our customers, prospects and other individuals over time and across different platforms when they use these platforms or interact with them. Individuals may submit information directly on our website, social channels or on platforms run by third parties, or by interacting with us, our advertisements, or emails they receive from us or from third parties. We may use special tools that are commonly used for this purpose, such as cookies, beacons, pixels, tags, mobile advertising IDs, flash cookies, and similar technologies. We may have access to databases of information collected by our business partners.
The information we or third party collect enables us to learn what engagements with San Diego content the person made, what ads or content the person sees, on which ads or links the person clicks, and other actions that the person takes on our website, social properties, or in response to our emails, or when visiting or using third parties’ platforms.
Users may opt out of receiving interest-based advertising by advertising networks that may be delivered to them on our platform and other websites by visiting the following website: optout.aboutads.info This site feature will opt a visitor out of many – but not all - of the interest-based advertising activities in which we or third parties engage.
Do Not Track Policy
California law requires that operators of websites and online services disclose how they respond to a Do Not Track signal. Some browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the website or online service that a user visits, indicating that the user does not wish to be tracked. Because there is not yet a common understanding of how to interpret Do Not Track signals, we do not currently respond to Do Not Track signals. We continue to follow the industry and will implement this service once a common understanding of how to treat Do Not Track signals is defined.
We work with third party service providers who provide website, application development, hosting, maintenance, and other services for us. These third parties may have access to, or process non-personal and personal data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information.
If you create an account using Facebook Connect, we have access to any information you have made public on your profile, and may collect and store that information. Similarly, if you have made public posts from your other social media accounts that include our specialized hashtags, we may collect and use that information to learn more about you.
Surveys, Sweepstakes, Online Forms & Email
The San Diego Tourism Authority does not collect personally identifying information such as name, address, telephone number, etc., unless you provide the information voluntarily. We may ask for personal information so that we can tailor the interactive features of our website to your specific interests and to provide information you have requested such as Visitor Planning Guides and Email Newsletters. We may also capture personal information from you if you complete an online survey.
The San Diego Tourism Authority makes commercially reasonable efforts to comply with all state and federal laws, including CAN-SPAM. You can opt-out of email communications from us at any time by following the unsubscribe instructions in any email you receive from us, or by sending an e-mail to email@example.com that contains the email address you wish us to unsubscribe from our lists.
In the event that the San Diego Tourism Authority conducts an online promotion, contest, or sweepstakes, information we collect will be used consistent with the terms and conditions outlined in the rules and regulations. If the promotion involves the collection of your mobile phone number, a check-box will be provided to opt-in to receiving automated text messages during the promotion and once the promotion has ended, and you need only text “stop” in reply to any message you receive in order to opt-out. You are not required to provide your mobile number for any discounts or coupons. Coupons or other special offers we provide you via text message may also be acquired through an email address by sending an email to firstname.lastname@example.org with “coupon” in the subject line. The San Diego Tourism Authority makes commercially reasonable efforts to comply with the Telephone Consumer Privacy Act, and will not contact you unless you have given prior express consent to receive messages from us.
Any personal information you provide will not be sold to outside companies or organizations. However, we may share your information with key business partners, marketing partners and affiliates, who may perform functions on our behalf, who may have products and services we believe are of interest to you. We have contractual relationships with partners and affiliates that require them to safeguard your information and comply with US law, which includes allowing you to easily opt-out of any future communications.
If you would like us to delete all of your personal information (except for information that we keep for record-keeping purposes) and/or remove your name and address from promotional lists (including any personal information gathered by our service providers) and place your name on our “do not contact” list, contact us at email@example.com and provide us with details of what you require. We will make commercially reasonable efforts to delete your information from our active files. Please note that requests to update your personal information may take up to 10 business days.
We may release personal information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect our rights, property, or safety, or that of our respective staff, affiliates, business partners, customers, or others.
Minors and Children’s Privacy
Protecting the privacy of young children is especially important. Our website and digital properties are not directed to children under the age of 18, and we do not knowingly collect personal data from children under the age of 18 without obtaining parental consent. If we learn that personal data has been collected from persons under 18 years of age and without verifiable parental consent, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under 18 years of age has shared their personal information with the San Diego Tourism Authority then you may alert us at firstname.lastname@example.org and request that we delete your child’s personal data from our systems.
Business to Business & RFP Forms
Some of the online services available through the San Diego Tourism Authority’s digital platforms require you to provide personal information or information about your company. In order to access these services, such as Request for Proposal Forms, Travel Agency Sales Tools and Specialist Quiz, and other B2B applications, you will be asked to complete detailed forms such as name, email address, business address, IATA number, and details about your service needs.
If you would like us to delete all of your personal and company information (except for information that we keep for record-keeping purposes) and/or remove your name and address from promotional lists, place your name on our “do not contact” list, contact us at email@example.com and provide us with details of what you require. We will make commercially reasonable efforts to delete your information from our active files. Please note that requests to update your personal information may take up to 10 business days.
Hotel & Ticket Bookings
Website Linking Policy
The San Diego Tourism Authority reserves the right to accept or reject any and all hot links to our website or digital properties from external websites. You may request a link by contacting firstname.lastname@example.org. The requirements listed below must be met to post a link from your website to SanDiego.org:
We take reasonable and appropriate security measures to protect unauthorized access, alteration or destruction of data located on and collected by our website and other digital properties. We exercise reasonable care to protect your non-public personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your non-public personal information, we cannot guarantee the security of any information you transmit to us or receive from us while it is in transit. Once we receive your personal information, we maintain physical, electronic and procedural safeguards to protect it.
The San Diego Tourism Authority makes commercially reasonable efforts to comply with all international laws, including the General Data Protection Regulations (GDPR). If you wish to access or amend any personal data we hold about you, or to request that we delete or transfer any information about you that we have obtained through our website or digital platforms, you may contact us at email@example.com with the subject line “GDPR compliance”. At your request, we will have any reference to you deleted or blocked in our database. Please note that while any changes you make will be reflected in active user databases within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so. At any time, you may object to the processing of your Personal Data, on legitimate grounds, except if otherwise permitted by applicable law. If you believe your right to privacy granted by applicable data protection laws has been infringed upon, please contact our CFO Rick Meza at firstname.lastname@example.org. You also have a right to lodge a complaint with data protection authorities. This provision does not apply to personal data that is part of our B2B client database. In this case, the management of our client data is subject to the terms of service for our business division and request for access, correction or deletion should be made to the account manager responsible for maintaining your client relationship.
Opt-Out from Communications
If you receive commercial emails from us, you may unsubscribe at any time by following the instructions contained within the email or by sending a written letter to us at the following address:
San Diego Tourism Authority
Attn: Marketing Services Department
750 B Street, Suite 1500
San Diego, CA 92101
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