Join the Tourism Community

Benefit from increased visibility to San Diego visitors
A group of about 28 people, some wearing matching “San Diego” shirts, pose together on a stage in front of a colorful mural and a “San Diego” sign.

Joining the San Diego Tourism Authority (SDTA) is an important step in building your tourism marketing plan.

The sales and marketing organization for the entire San Diego region, the SDTA invests more than $47 million annually in sales, advertising and promotional programs, delivering more than 32 million visitors who spend over $14.8 billion dollars.

An SDTA Membership gives you exposure to key markets reaching leisure and business travelers and travel trade contacts that can help grow your business. In addition, you’ll have direct access to local companies that share in your goals and can support your efforts. 

Frequently Asked Questions

What does it cost?

A surfer rides a wave near the shore with the word "COST" in large white text overlaid on the image.

What does it cost?

Annual Membership for most businesses is $657, and is for a term of July-June. Businesses pay a prorated amount based on the month they join.

Who am I reaching?

A group of people socializing outdoors with drinks, overlaid with the word "AUDIENCE" in large white letters.

Who am I reaching?

Membership gives you exposure to key markets to help grow your business, from connections to local companies, to leisure and business travelers, and travel trade contacts. Through your dedicated landing page on SanDiego.org, events and offers you publish, and promotional opportunities online and in print, you have many options to increase visibility to key audiences.

What support do I receive?

Two women stand by an open van door near the ocean, with the word "BENEFITS" in large text overlaying the image.

What support do I receive?

SDTA empowers you with the knowledge and resources you need–from industry trend reports, tourism forecasts, and marketing planning tools, to member-only cooperative programs, and access to key professionals who can book you direct business. Join a collective community of tourism businesses and you’ll gain a competitive edge and expand your reach.

Check out these 7 Reasons to Join the SDTA

About SDTA

Mission Statement

To drive visitor demand to economically benefit the San Diego region.

Objective

As a sales and marketing organization, the main objective of the San Diego Tourism Authority is to promote and market the San Diego region as a preferred vacation and meeting destination.

Reach

To benefit our 1000+ Members and promote San Diego as a preferred destination, SDTA invests $25 million dollars in advertising and promotional programs, delivering more than a billion impressions for San Diego each year. With marketing campaigns and digital outreach domestically and internationally, the SDTA's exposure to potential visitors to the region is expansive.

Relevant Audience

The marketing strategy of the SDTA ensures that awareness of San Diego reaches the right audience with the right message at the right time. Whether long-term planning or last-minute decision, visitors considering San Diego are seeking information about local businesses including restaurants, attractions, tours, and activities.

Trust and Credibility

More than 65 years of expertise, development, improvement, and execution of marketing and selling the San Diego brand are the core of the SDTA's success. Guided by the direction of a board of directors including local business owners, public officials, and esteemed thought leaders, the SDTA is an advocate for all businesses benefiting from increased tourism to the destination.