The Tijuana Cultural Center (CECUT) offers a look at Mexico's contemporary culture, colorful history and unique forms of artistic expression. It features an IMAX Dome, performing arts theatre, botanical garden, museum, children's area, restaurant and shopping arcade. Conveniently located less than a mile from the San Diego border, the Tijuana Cultural Center is a striking landmark on the city skyline with its globular Omnimax Theatre and surrounding buildings. English signage and bilingual guides make the Tijuana Cultural Center especially welcoming to international visitors.

The rich and colorful culture of Tijuana can also be discovered on Avandia Revolucion, the city's bustling main thoroughfare, where shopping and dining opportunities abound, including Mercado Hidalgo where local vendors sell everything from Mexican candy to food, and homeopathic remedies to piñatas.

These traditional and festive outdoor bazaars and plazas also often feature performances by Mexican Folklorico Dancers who delight crowds with beautiful music and entertainment. Ballet folklórico combines elements of Mexican culture, history, folklore, and religion set by various rhythms and embodied by certain movements. Dance topics vary from region to region but can include interpretations of events such as the Mexican Revolution. Every October, the Rosarito Beach Hotel hosts an annual Mariachi & Folklórico Festival where spectators can enjoy fantastic dance and music.

Tijuana has also long been a destination for those who enjoy watching the historical and cultural sport of bullfighting. Guests can also experience greyhound racing or attend a soccer match featuring Tijuana's professional team: Club Tijuana Xoloitzcuintles de Caliente, widely referred to as Xolos.

The region’s food is certainly another important element of Mexican culture. Throughout the year, many gastronomic festivals occur throughout the region where attendees can savor and learn about Baja’s traditional cuisine, such as lobster á la Puerto Nuevo, the Ensenada Paella and fish taquitos. Mexico’s wine country region, the Valle de Guadalupe, is another important historical and cultural area in Baja, as it is one of the continent’s oldest wine-producing regions.