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Kerri Kapich

COO

 

Kerri Verbeke Kapich is the COO for the San Diego Tourism Authority, one of the nation’s leading destination marketing organizations.  The SDTA represents over 900 hospitality organizations and serves as the San Diego region’s tourism marketing engine. 

Kapich is a frequent guest speaker at industry conferences nationwide as well as a guest lecturer at the San Diego State University School of Hospitality and for LEAD San Diego.  In 2001, she was named as one of the “Top 100 Marketers” in the nation by Advertising Age magazine and is the recipient of numerous marketing, advertising and tourism awards including San Diego County Hotel-Motel Association Gold Key “Allied Person of the Year” Award, San Diego Daily Transcript “Women of Influence” Recognition, San Diego Magazine “Woman of the Year” Honoree, San Diego Business Journal Women Who Mean Business Finalist and Multicultural Conventions Services Network “Women In Tourism & Hospitality” Honors.

In 1997, Kapich joined the San Diego Tourism Authority.  In her role as COO, she is responsible for strategic planning, brand stewardship, community engagement and revenue development.  She is the driving force behind the SDTA’s integrated marketing program and partnerships including major initiatives such as the National Geographic “World’s Smart Cities” San Diego documentary.  She has been a leader within the San Diego Region on the pandemic economic recovery, serving on the City and County’s RECOVER Advisory Group.

Currently, Kapich serves on the CalTravel Board of Directors Executive Committee, Visit California Marketing Advisory Board, Friends of Balboa Park Board of Directors, CalPoly SLO Experience Industry Management Advisory Board and San Diego Regional Chamber of Commerce LEAD Board of Directors.  Past board positions include the California Restaurant Association San Diego Chapter, Junior League of San Diego and the Advertising Club of San Diego.  She is a graduate of the LEAD Influence San Diego class of 2017.

A San Diego native, Kapich was featured as one of the “50 People to Watch” by San Diego Magazine.  She is a graduate of the University of California, Santa Barbara.  

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