arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter tiktok youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin
Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

Discover Hillcrest

What's Hot|
What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

Discover

Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

Discover

San Diego Farmers Markets

Find open-air shopping all around the county!

Discover

Visit the Original California Wine Country

May 20 - ongoing

Experience the best of San Diego's wine tasting and food. 

San Diego is the ORIGINAL CALIFORNIA WINE COUNTRY (not Temecula or Napa)

No need to Drive - Pick up/drop off from your hotel/home (most San Diego locations) is provided!

Choose this first-class company for an expert FULLY-GUIDED Wine & Dinner Tasting Adventure! 

TASTE and SEE the best of San Diego’s wine, food and sights for one low all-inclusive price!

Highlights of this VIP Adventure:

 

* Relaxing and fun ride to San Diego's best wineries
* Visit TWO (2) specially appointed winery estates
* Ample pours of locally grown wines (about a bottle of wine per person!)

* Wine Pairing DINNER ON THE VINEYARD GROUNDS! 
* Fun commentary on local history and viticulture
* Wine tasting appreciation presentation and behind the scenes tour

 

 



 

 

Discover

Summer Movies in the Park

May 24 - ongoing

Looking for a fun, free and fabulous family activity throughout San Diego?

Summer Movies in the Park is a perfect chance to relax and enjoy a safe and special night under the stars. Come early and get a good seat!

All movies start at dusk (approx. 15 minutes after sunset). Movies are subject to change.

Discover

Mother's Day VIP Tour

Mar 7 - ongoing

This year, Mother's Day, or any day, you can celebrate Mom on a fabulous Chauffeured Vineyard Adventure!

Treat mom to an special day of wine tasting and food pairing in San Diego's gorgeous wine country. 

Chauffeured Vineyards Adventure
Moms deserve the very best! And so do you!
Book your VIP, elevated experience NOW!
Available Wednesday through Sundays, YEAR ROUND for 2 to 100 guests. Single guests welcome.

WHY CHOOSE US?
“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”
• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.
• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!
• Serving tens of thousands of happy guests since 2010.

Discover

Peter Pan The Hit Broadway Musical

Jul 30 - Aug 4, 2024

This high-flying musical has been thrilling audiences of all ages for close to 70 years and is now being brought back to life in a new adaptation by celebrated playwright Larissa FastHorse, directed by Emmy Award-winner Lonny Price and choreography by Lorin Latarro. The adventure begins when PETER PAN and his mischievous fairy sidekick, Tinker Bell, visit the bedroom of the Darling children late one night. With a sprinkle of pixie dust and a few happy thoughts, the children are taken on a magical journey they will never forget. This extraordinary musical full of excitement and adventure features iconic and timeless songs including “I’m Flying”, “I Gotta Crow”, “I Won’t Grow Up” and “Neverland”. 

Discover

What's Hot

View All

San Diego LGBTQ+ Pride Parade & Festival

Discover

Nightlife and Day Drinks

Discover

San Diego Farmers Markets

Discover

What's On

View More Events

Visit the Original California Wine Country

May 20 - ongoing
Discover

Summer Movies in the Park

May 24 - ongoing
Discover

Mother's Day VIP Tour

Mar 7 - ongoing
Discover

Peter Pan The Hit Broadway Musical

Jul 30 - Aug 4, 2024
Discover

Hillcrest on Instagram

 

Deals just for you

Tours & Sightseeing

Save 20% on an Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Feb 2, 2024 - ongoing

Turn San Diego's Old Town or Balboa Park into a giant game board with this fun Scavenger Hunt Adventure. Combine the excitement of the Amazing Race with a three-hour city tour. Guided from any smart...

Breweries

$10 off each ULTIMATE Food & Drink Adventure!

San Diego Beer, Wine & Spirits Tours
Valid: Jul 24 - ongoing

Enjoy a VIP CHAUFFEURED VINEYARDS ADVENTURE. It's the ultimate food and drink adventure (beer and non-alcohol options available) Celebrate Life and Love! Bring your friends, sweetheart,...

Team Building

$20 off 4 Tickets-Chauffeured Vineyards Adventure

San Diego Beer, Wine & Spirits Tours
Valid: Jul 23 - ongoing

Call 858.551.5115 to book and get $20 off per ticket when you purchase 4 tickets Or $5 off each. Join us on a deluxe VIP wine tour for award-winning wine tastings and wine pairing dinner on...

Related Articles and Features

Filter List

Areas of Interest

Where to Stay

Stay in touch

Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.

Sign Up

Explore

Plan

Stay

Follow Us

Language:

English | Change Language

Select your country or region

China
Germany
Great Britain
Japan
Mexico
Korea
Switzerland
Brazil
France
Australia
Canada
USA

Or use Google Translate

Afrikaans
Albanian
Arabic
Belarusian
Bulgarian
Croatian
Danish
Deutsch
Español
Estonian
Filipino
Finnish
Francais
Georgian
Greek
Haitian-Creole
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Nederlands
Norwegian
Persian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Swahili
Swedish
Telugu
Thai
Turkish
Ukranian
Vietnamese
Yiddish