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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

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Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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San Diego International Film Festival

Oct 16 - Oct 20, 2024

✨23 YEARS OF FILM, CONVERSATION & CELEBRATIONS✨

The 23rd Annual San Diego International Film Festival is ’Celebrating the Power of Film’ October 16-20!  Film Lovers and Filmmakers from around the world will come together to celebrate the art of cinematic storytelling.

The 5-day festival will feature Red Carpet events, including the Opening Night Film Premiere and Reception in Balboa Park and the Night of the Stars Tribute in La Jolla. Enjoy Studio and Independent Features, Documentary and Short Film screenings along with Filmmaker Q&As and Panels at AMC UTC 14 @ Westfield UTC.   

Attendees can also look forward the ‘always sold out’ Culinary Cinema as well as the Fest Lounge, VIP exclusives, parties, food, drinks and networking events!

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San Diego Restaurant Week

Sep 22 - Sep 29, 2024

San Diego Restaurant Week, hosted by the California Restaurant Association, returns with over 100 restaurants across 30+ neighborhoods for eight days of dining.

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Nightmare on Normal Street

Oct 26, 2024

Hillcrest’s haunted Halloween dance party and costume competition is back! Nightmare on Normal will take over the Pride Flag Plaza at Normal and University on Saturday, October 26, 2024 from 5 - 11 pm! With late night live entertainment, costume competitions (including a special pet contest for your furry, fuzzy, and feathery companions) outdoor bars, and the best people watching in all of San Diego - this is an event you won’t want to miss!

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HOME OF THE FAMOUS WINERY TRAIN TOUR OF SAN DIEGO

May 22 - ongoing

The deluxe Chauffeured Winery Tour has been delighting tens of thousands of guests since 2010! It's our most popular tour because we take you to the actual vineyards so you get the whole experience seeing the grapes being grown and learning about how the wine is made. It's also very relaxing and VIP in that we pick you up at your home/hotel. You don't have all the walking and logistics of the getting to the train station and buying the train ticket. It's our most elevated, deluxe experience. Guaranteed, you'll love it! 

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

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San Diego International Film Festival

Oct 16 - Oct 20, 2024
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San Diego Restaurant Week

Sep 22 - Sep 29, 2024
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Nightmare on Normal Street

Oct 26, 2024
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HOME OF THE FAMOUS WINERY TRAIN TOUR OF SAN DIEGO

May 22 - ongoing
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Hillcrest on Instagram

 

Deals just for you

Galleries & Museums

Kids Go Free to Marston House - SOHO San Diego

Marston House - SOHO San Diego
Valid: Oct 1 - Oct 31, 2024

One of California's finest examples of the Arts and Crafts movement, the Marston House was constructed in 1905 for George W. Marston and his wife, Anna Gunn Marston. George Marston is noted for many...

Team Building

FREE Gift when you book a New Years Wine Tour

San Diego Beer, Wine & Spirits Tours
Valid: Dec 1, 2024 - Jan 13, 2025

BOOK A CHAUFFEURED WINERY TOUR for the New Year and celebrate with the experts.  AND get a Special FREE GIFT!  TOURS RUN DAILY, Year round. Visit  custom-appointed wineries...

Breweries

$10 off each ULTIMATE Food & Drink Adventure!

San Diego Beer, Wine & Spirits Tours
Valid: Aug 7 - ongoing

Enjoy a VIP CHAUFFEURED VINEYARDS ADVENTURE. It's the ultimate food and drink adventure (beer and non-alcohol options available) Celebrate Life and Love! Bring your friends, sweetheart,...

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