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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

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Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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San Diego Restaurant Week

Mar 26 - Apr 2, 2023

San Diego Restaurant Week, hosted by the California Restaurant Association, returns with over 100 restaurants across 30+ neighborhoods for eight days of dining.

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PRIVATE SUNSET AND NIGHT PHOTOGRAPHY TOUR

Aug 16, 2022 - ongoing

Learn how to capture the essence of the late-day light and magical nighttime beauty of America’s finest city, on an Instagrammable private photography tour. Whether mastering how to shoot our outstanding coastal scenery or our lit-up fairytale-like urban wonders, your private tour will be led personally by Julie Kremen, an award winning professional photographer and certified tour guide. Read the reviews and see why she is top-rated on TripAdvisor, and Yelp.

Julie works closely with you before the tour to nail down exactly what you want to concentrate on so you can get the most out of your experience. Contact us to book a private session, boost your shooting skills and make your friends say “Wow!” when they see your photos!

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THE SECRET LA JOLLA TOUR

Jun 15, 2022 - ongoing

This private tour showcases some of the outstanding yet hidden scenery of the La Jolla area, plus funky, quirky and mind-boggling art. You’ll also experience “San Diego’s newest tourist attraction” – a remarkable treasure that even locals don’t know about!

On this private tour, you’ll stroll through a vast outdoor public art collection specifically designed for the landscape and surroundings. Learn about the origin of the collection, how the artists are chosen, and the meanings of the selected pieces.

The La Jolla area is home to some of the most unique structures in the country, including a Brutalism-style gem with a tie-in to Dr. Suess and an architectural wonder which is one of the American Institute of Architecture’s “31 Buildings That Changed Modern Life.” 

But Shhhhh…. don’t tell anyone about these places….they’re secret!

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PRIVATE SHUTTLED COASTAL GEMS TOUR

Sep 27, 2022 - ongoing

Breezy palm trees, captivating coastal vistas, postcard perfect cliffs, colorful beach umbrellas, hidden sea caves, picturesque ocean coves, crashing waves... Need we say more? This is the quintessential southern California beach and seascape tour you’ve always wanted to do. On this private tour, check out the affluent lifestyle of La Jolla with its Mediterranean architecture, unmatched coastline and delightful wildlife. Experience primo Southern California beach culture at a bustling three-mile boardwalk filled with skateboarders, runners, inline skaters, bikers, and sun worshippers as well as one of the top surfing spots on our 70 miles of picturesque coastline. Step back in time viewing Coronado’s charming beaches, elegant residences; and partake in other seaside surprises! 

Live the California Dream!

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

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San Diego Restaurant Week

Mar 26 - Apr 2, 2023
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PRIVATE SUNSET AND NIGHT PHOTOGRAPHY TOUR

Aug 16, 2022 - ongoing
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THE SECRET LA JOLLA TOUR

Jun 15, 2022 - ongoing
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PRIVATE SHUTTLED COASTAL GEMS TOUR

Sep 27, 2022 - ongoing
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History & Heritage

Save 10% off any San Diego Walks Tour

San Diego Walks
Valid: Jan 26 - ongoing

We offer tours of Balboa Park, Old Town, Liberty Station and Coronado. Use code BEST10 at time of booking to save 10%    

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Valid: Jun 24, 2022 - ongoing

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