arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin
Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

Discover Hillcrest

What's Hot|
What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

Discover

Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

Discover

San Diego Farmers Markets

Find open-air shopping all around the county!

Discover

Private Coastal Wine Tasting Tour

May 4 - ongoing

Cruise South along the San Diego coast in our private van to visit our three Carruth Cellars Tasting Rooms in Carlsbad, Solana Beach and Little Italy; enjoy an in-depth dive into Carruth Cellar's wine, winemaking practices, history and our communities!

$138 non-members | $110 for members
(Members, check your emails for the discount code)

Available for groups of 4-6. Includes a tasting flight and glass of wine (6 tastings + 1 glass), charcuterie board, wood fired pizza, transportation and private tour guide/wine educator. Receive an additional discount on any wine purchases made the day of your tour!

* Please note that tours start at our CARLSBAD VILLAGE Tasting Room! Coming from downtown? We recommend taking the coaster (our Tasting Room backs up to the Carlsbad Coaster Station) or an Uber to Carlsbad!

Discover

Large-Scale Food Distribution Volunteer Shift

Oct 6 - Dec 31, 2021

Feeding San Diego's Together Tour food distributions take place all over San Diego County and provide at least 50 pounds of food to every attendee. We need frontline volunteers to assist with welcoming our attendees and confirming eligibility by scanning QR codes, assisting with vehicle queuing and staging, general information dissemination, meal box loading, and floaters to assist where needed.

Discover

PRIVATE SUNSET AND NIGHT PHOTOGRAPHY TOUR

Nov 4, 2020 - ongoing

Learn how to capture the essence of the late-day light and magical nighttime beauty of America’s finest city, on an Instagrammable private photography tour. Whether mastering how to shoot our outstanding coastal scenery or our lit-up fairytale-like urban wonders, your private tour will be led personally by Julie Kremen, an award winning professional photographer and certified tour guide. Read the reviews and see why she is top-rated on TripAdvisor, and Yelp.

Julie works closely with you before the tour to nail down exactly what you want to concentrate on so you can get the most out of your experience. Contact us to book a private session, boost your shooting skills and make your friends say “Wow!” when they see your photos!

Discover

Nightmare on Normal Street

Oct 29, 2021

Hillcrest’s haunted Halloween dance party and costume competition is back! Nightmare on Normal will take over the Pride Flag Plaza at Normal and University on Friday, October 29, 2021 from 6-11 pm! This year’s event benefits the San Diego LGBT Community Center and Fabulous Hillcrest.

Discover

What's Hot

View All

San Diego LGBTQ+ Pride Parade & Festival

Discover

Nightlife and Day Drinks

Discover

San Diego Farmers Markets

Discover

What's On

View More Events

Private Coastal Wine Tasting Tour

May 4 - ongoing
Discover

Large-Scale Food Distribution Volunteer Shift

Oct 6 - Dec 31, 2021
Discover

PRIVATE SUNSET AND NIGHT PHOTOGRAPHY TOUR

Nov 4, 2020 - ongoing
Discover

Nightmare on Normal Street

Oct 29, 2021
Discover

Hillcrest on Instagram

 

Deals just for you

History & Heritage

Save 10% off any San Diego Walks Tour

San Diego Walks
Valid: Mar 24, 2021 - ongoing

We offer tours of Balboa Park, Old Town, Liberty Station and Coronado. Use code BEST10 at time of booking to save 10%    

Activity

Del Mar Village Dollars

Del Mar Village Association
Valid: Mar 12 - ongoing

Purchase a digital Del Mar Village Dollars eGift card for yourself or a friend. Enjoy and spend your Del Mar Village Dollars while supporting participating Del Mar Village restaurants and retailers....

Activities

Kids Volunteer Free

HandsOn San Diego
Valid: Oct 1 - Oct 31, 2021

Give your kids more than just a beach vacation. Give them the experience of giving back! During Kids Free month, an entire family membership ($50 value) is available for the the same price...

Related Articles and Features

Filter List

Areas of Interest

Where to Stay

Stay in touch

Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.

Sign Up

Explore

Plan

Stay

Follow Us

Language:

English | Change Language

Select your country or region

China FlagChinaGermany FlagGermanyGreat Britain FlagGreat BritainJapan FlagJapanMexico FlagMexicoKorea FlagKoreaSwitzerland FlagSwitzerlandBrazil FlagBrazilFrance FlagFranceAustralia FlagAustraliaCanada FlagCanada USA

Or use Google Translate

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Croatian Czech Danish Deutsch Español Estonian Filipino Finnish Francais Galician Greek Haitian-Creole Hebrew Hindi Hungarian Icelandic Indonesian Irish Italian Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Nederlands Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Swahili Swedish Telugu Thai Turkish Ukranian Vietnamese Welsh Yiddish