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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

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What's Hot|
What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Port of San Diego Big Bay Boom!

Jul 4, 2024

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay off Shelter Island, Harbor Island, Embarcadero North, Marina District and Coronado Ferry Landing. The impeccably choreographed display will last approximately 18 minutes.

Come down to the bay and enjoy the biggest fireworks show in San Diego!

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Celebrate Dad on a VIP Wine and Food Adventure

Jun 16, 2024

Treat Dad, he deserves it!

This year, for fathers day, we're celebrating every day on our fabulous Chauffeured Vineyard Adventure Tour! 

Dad will love this afternoon of wine tasting in San Diego's gorgeous inland valleys. 

Highlights of this VIP Tour include:

- Approx. 6 hour VIP guided adventure to two stunning and unique local wineries.
- Ample tastings and pours of local wines (beer options available).
- Entertaining commentary on local history, and viticulture.
- Door-to-door transportation (from most San Diego locations).
- Wine tasting appreciation presentation, and guided winery tour.
- Delicious Winery Meal.
- Complete coordination by San Diego Beer, Wine & Spirits Tours.

Perfect for mothers day; fathers day; birthdays; bachelorettes; etc.

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Pride 5K Run + Walk

Jul 20, 2024

The San Diego Pride 5K, presented by Front Runners & Walkers San Diego, is the most fun and wacky event of the summer. It’s a great way to kick off the LGBTQ Pride Parade with a healthy activity and being out in the community – and you’ll do some good for our charity partners while you’re at it!

Come out to cheer! Gather your friends, families, co-workers and allies and form a team.   Become a sponsor – support the community.

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Mother's Day VIP Tour

Mar 7 - ongoing

This year, Mother's Day, or any day, you can celebrate Mom on a fabulous Chauffeured Vineyard Adventure!

Treat mom to an special day of wine tasting and food pairing in San Diego's gorgeous wine country. 

Chauffeured Vineyards Adventure
Moms deserve the very best! And so do you!
Book your VIP, elevated experience NOW!
Available Wednesday through Sundays, YEAR ROUND for 2 to 100 guests. Single guests welcome.

WHY CHOOSE US?
“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”
• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.
• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!
• Serving tens of thousands of happy guests since 2010.

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What's Hot

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San Diego LGBTQ+ Pride Parade & Festival

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Nightlife and Day Drinks

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San Diego Farmers Markets

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What's On

View More Events

Port of San Diego Big Bay Boom!

Jul 4, 2024
Discover

Celebrate Dad on a VIP Wine and Food Adventure

Jun 16, 2024
Discover

Pride 5K Run + Walk

Jul 20, 2024
Discover

Mother's Day VIP Tour

Mar 7 - ongoing
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Hillcrest on Instagram

 

Deals just for you

Team Building

San Diego’s Fang-tastic Chauffeured Winery Tour

San Diego Beer, Wine & Spirits Tours
Valid: Oct 1 - Oct 31, 2024

Howl you doin’, good lookin’? Trying to come on down to San Diego this October for a spook-tacular winery tour? If you are bone to be wild this October – keep reading:  We...

History & Heritage

Save 10% off any San Diego Walks Tour

San Diego Walks
Valid: Mar 21 - ongoing

We offer tours of Balboa Park, Old Town, Liberty Station and Coronado. Use code BEST10 at time of booking to save 10%    

Breweries

$20 off 4 Tickets-Father's Day Tour OR $5 off each

San Diego Beer, Wine & Spirits Tours
Valid: May 21 - Jun 30, 2024

Celebrate Dad throughout the month of June! Tours run daily, year round. BOOK A FATHERS DAY TOUR  and get $20 off 4 tickets. Or enjoy $5 off each ticket! Treat Dad! Enjoy a  VIP...

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