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Welcome to

Hillcrest

The center of San Diego's LGBTQ+ community

Everyone is welcome

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBTQ+ central hub, offering an array of bars, restaurants, coffee houses, boutiques and unique shops.

Lauded for its welcoming vibe and pedestrian-friendly streets and sidewalk patios, the area's east end is marked by a towering rainbow Pride flag just off Hillcrest's main thoroughfare of University Avenue, at the corner of Normal Street. The landmark serves as the starting point for San Diego LGBTQ+ Pride's annual mile-long parade held each July. A block away, down Harvey Milk Street, is where the San Diego LGBTQ+ Community Center resides.

Spanning a dozen blocks west from the Pride flag along University Avenue is a colorful mix of ethnically diverse restaurants, nightclubs and acclaimed wine bars. You'll also discover home decor shops, distinctive boutiques, the Uptown District shopping plaza and the country's only openly gay brewery, Hillcrest Brewing Company. This lively stretch also hosts one of the largest farmers markets in San Diego from 9AM – 2PM on Sunday. A great place to shop for local produce, arts and crafts, the market also offers a wide range of gourmet stalls with hot and cold cuisine.

University Avenue leads into the neighborhood's "village" area designated by the historic, neon "Hillcrest" sign. On intersecting Fifth Avenue, you'll find a concentration of new and established restaurants, as well as a few dessert-centric eateries. Thrown into the mix are vintage clothing shops, book outlets and the multiplex Landmark Cinemas for taking in independent and foreign films.

Just south of Hillcrest sits Balboa Park, the largest urban cultural park in North America and a hub for recreation, arts and culture, and community gatherings. The park is home to 16 museums and performing arts venues, ornate Spanish-Renaissance architecture, 1,200 acres of beautiful gardens and the world-famous San Diego Zoo.

View the LGBTQ+ Travel Guide for more on planning a trip to San Diego.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Getting to Hillcrest

Just a stones throw from Balboa Park and downtown San Diego, Hillcrest is accessible from three primary directions. From downtown, head up Fifth Avenue, along Balboa Park's western edge and through Bankers Hill. Once you've reached Robinson Avenue, you'll be in the heart of Hillcrest. As the neighborhood is popular with the San Diego LGBTQ+ community, look for businesses flying a rainbow flag and you'll know you've arrived! From the east, exit University Avenue from Interstate 805 and head west. A few short blocks places you squarely in the center of the main shopping and dining area. For those traveling from the airport or Interstate 5, exit on Washington Street, and head east "up the hill" and exit on University Avenue. You'll pass through Mission Hills (worth the stop too!) before entering Hillcrest. 

Discover Hillcrest

What's Hot|
What's On|

San Diego LGBTQ+ Pride Parade & Festival

With world-famous Balboa Park as its festival site and a mile-long parade route stretching through one of the most gay-friendly neighborhoods in the nation, San Diego LGBTQ+ Pride attracts nearly 200,000 locals and visitors to its annual three-day celebration in July.

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Nightlife and Day Drinks

A happening spot for San Diego's LGBTQ+ community with bar, nightclubs, restaurants and Pride.

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San Diego Farmers Markets

Find open-air shopping all around the county!

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Port of San Diego Big Bay Boom!

Jul 4, 2024

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay off Shelter Island, Harbor Island, Embarcadero North, Marina District and Coronado Ferry Landing. The impeccably choreographed display will last approximately 18 minutes.

Come down to the bay and enjoy the biggest fireworks show in San Diego!

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FIGHT INFLATION on This Elevated Wine Tasting

May 20 - ongoing

We call ourselves “The Inflation Fighters”. We LOVE to bring you a high-end; VIP wine tasting experience for a low price. We haven’t changed our all inclusive pricing since 2010!

You get door-to-door transportation; ample pours of wine; wine tour; and a winery meal included in ONE-LOW-PRICE!

 

You deserve the very best! Book your deluxe, elevated experience NOW!

Available Wed through Sundays, for 2 to 100 guests. Single guests welcome.

 

WHY CHOOSE US?

“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”

• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.

• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!

• Serving tens of thousands of happy guests since 2010.

 BOOK online NOW! Or call 858.551.5115

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Chauffeured Vineyards Adventures - All year round!

May 21 - ongoing

You've heard of the Famous San Diego Winery Train Tour? Well, we have you covered with an even better adventure!

We've been running the Chauffeured Vineyard Adventure since 2010!

We take care of EVERYTHING. Just be ready at your door (hotel/home) and we'll whisk you away to gorgeous San Diego Wine Country!

You deserve the very best! Book your VIP, elevated experience NOW!

 

TASTE and SEE the best of San Diego’s wine, food and sights for one low price!

Winery Getaways - Wed. thru Sundays, year round!

 

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Mother's Day VIP Tour

Mar 7 - ongoing

This year, Mother's Day, or any day, you can celebrate Mom on a fabulous Chauffeured Vineyard Adventure!

Treat mom to an special day of wine tasting and food pairing in San Diego's gorgeous wine country. 

Chauffeured Vineyards Adventure
Moms deserve the very best! And so do you!
Book your VIP, elevated experience NOW!
Available Wednesday through Sundays, YEAR ROUND for 2 to 100 guests. Single guests welcome.

WHY CHOOSE US?
“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”
• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.
• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!
• Serving tens of thousands of happy guests since 2010.

Discover

What's Hot

View All

San Diego LGBTQ+ Pride Parade & Festival

Discover

Nightlife and Day Drinks

Discover

San Diego Farmers Markets

Discover

What's On

View More Events

Port of San Diego Big Bay Boom!

Jul 4, 2024
Discover

FIGHT INFLATION on This Elevated Wine Tasting

May 20 - ongoing
Discover

Chauffeured Vineyards Adventures - All year round!

May 21 - ongoing
Discover

Mother's Day VIP Tour

Mar 7 - ongoing
Discover

Hillcrest on Instagram

 

Deals just for you

Team Building

Wine Tours $8 OFF each ticket Sept and Oct. Crush!

San Diego Beer, Wine & Spirits Tours
Valid: Sep 1 - Oct 31, 2024

Can you smell it? Can you see it? Can you feel the Crush nearing? Ah, the sweet scent of cabernet grapes in the air make it hard not to stop and smell the rosé. As summer meets fall, the grapes...

Activities

Show Your Badge & Save at So Diego

So Diego
Valid: Jul 10, 2023 - ongoing

So Diego is a San Diego Tour company offering locals and visitors unique ways to explore America's Finest City. Learn the history of the Gaslamp Quarter, Little Italy, Old Town and La Jolla while...

Tours & Sightseeing

Save 20% on an Amazing Scavenger Hunt Adventure

Amazing Scavenger Hunts by Urban Adventure Quest
Valid: Feb 2, 2024 - ongoing

Turn San Diego's Old Town or Balboa Park into a giant game board with this fun Scavenger Hunt Adventure. Combine the excitement of the Amazing Race with a three-hour city tour. Guided from any smart...

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