Since 1973, the La Mesa Oktoberfest has been attracting Oktoberfest revelers from across San Diego and Southern California for three free days of festive live music, top-notch German food, and of course, steins filled to the brim with German & Craft Beer! In light of current events and safety protocols, the La Mesa Oktoberfest is proud to bring you a re-imagined weekend of festivities with just as much community spirit and prost-ing as you would expect from this beloved La Mesa tradition.

Flagship harbor cruises are the most beautiful way to enjoy the best of San Diego. Take in the sights, sounds and stories of the bay on a relaxing cruise with a unique perspective on San Diego that you can only get from the water. Your professional guide will share entertaining facts and history that helped to shape our city's distinctive waterfront. Our luxury ships feature three levels with comfortable indoor and outdoor seating, 360-degree views, and an onboard snack bar serving snacks, sodas, beer and wine.

Each of our 1-hour North Harbor and South Harbor tours provides up-close access to scenic waterfront architecture, military crafts, historical landmarks, natural sea life and spectacular photo opportunities. Can't decide? You don't have to. Choose the 2-hour combined tour for just a few dollars more and see it all!

Come celebrate Oktoberfest with Pure Project at all of our tap room locations!

This year only, we are celebrating the pure magic of both tacos and burgers! The San Diego Reader is pleased to invite you to the biggest clash of the cuisine festival, known as ‘Reader Tacotopia 2020: Tacos vs Burgers’! The largest UNLIMITED taco and burger event in San Diego on November 7, 2020. This event will take place in beautiful Golden Hill Park. At Tacos vs Burgers, we will take advantage of our SoCal surroundings by gathering the very best taco and burger vendors all in one place for your gastronomic pleasure. At the end of the day, attendees will ultimately decide who will win the Best Taco Award and the Best Burger Award. The unlimited taco and burger tastings, full-sized pours and margaritas available at the bar, live music, lucha libre wrestling, lawn games and San Diego sun will make this our most popular event ever.

While you eat your weight in taco and burger tastings and bask in the San Diego sunshine, there will be lucha libre wrestling, live music, a bar with beer, margaritas, and more! Proceeds from the bar will benefit The Greater Golden Hill Community Development Corporation.