The  Pacific Islander Festival (PIFA) is the largest and  longest running event attracting large  audiences. Community and services based  organizations have unmatched opportunities  to engage attendees.  Many of our participants including dignitaries,  entertainers, vendors, and attendees who  travel from outside San Diego to attend our  festival. They stay in our hotels, enjoys many  of the tourist attractions in America’s Finest  City, and add to the rich tourism that is a city  staple.  Our festival is preserved forever in the hundred  of thousands of pictures and video shared  world-wide on social media and with friends  and family in all reaches of the world who share  a love of family, tradition, and culture.