Better Business Bureau Serving the Pacific Southwest (BBB) is a neutral, non-profit organization dedicated to advancing integrity in the marketplace. 

BBB supports the business community by setting standards for marketplace trust and encouraging best practices by engaging with and educating consumers and businesses. Businesses earn BBB Accreditation by upholding ethical operations, and a BBB Trust Seal signifies integrity, transparency and a level of unparalleled service. It is backed by BBB Standards for Trust and a 100+ year old reputation of identifying and supporting trustworthiness in the marketplace.

In 2019, people turned to BBB more than 358 million times by checking more than 232 million business profiles - all available to the public for free at bbb.org. Incorporated locally in 1938, BBB Serving the Pacific Southwest covers Greater Arizona and Southern California with key campuses in Phoenix, San Diego, Newport Beach, Prescott, Yuma and Lake Havasu City. BBB Serving the Pacific Southwest is supported by over 19,000 BBB Accredited Businesses, making it one of the largest BBB nationwide.