Little ghouls, witches and goblins storm through the streets at Little Italy’s annual Trick-or-Treat on India Street. Families are encouraged to bring their little monsters out in costume...
"Our business district is rooted in the toil of immigrants and the perseverance and optimism of a new group of business owners. The strength of their faith and our proximity to the waterfront is what has supported families in Little Italy for generations."
- Marco Li Mandri, Chief Executive Administrator of The Little Italy Association of San Diego
Little Italy’s throughout the United States have symbolized the tremendous contributions Italians have made to this country. Unfortunately, many of these historically established business districts are disappearing before our eyes. These Little Italys are either declining due to growth of other adjacent ethnic neighborhoods or are a shadow of their former glory due to the dispersion of Italian families from these districts.
San Diego’s Little Italy is different; a stable ethnic business and residential community, since the 1920′s. Little Italy, today, represents Downtown San Diego’s oldest continuous-neighborhood business district. At one time, more than 6,000 Italian families lived in Little Italy and toiled to build San Diego into the center of the world’s tuna industry.
With the decline of the tuna industry on the West Coast and the destruction of 35% of Little Italy due to the construction of Interstate-5 freeway; Little Italy suffered nearly thirty years of decline. In the early 1990′s, established property owners and family-run business owners decided to take their fate into their own hands.
Today our community is a model urban neighborhood in the City of San Diego; with new Italian American and non-Italian business owners alike maintaining and opening retail and professional spaces. As well as, creative builders and architects building beautiful new developments. The Little Italy Association of San Diego has been reviving this once thriving neighborhood for the past 20 years; while telling the story of Little Italy to its visitors through public art displays and amazing piazzas. San Diego’s Little Italy is not only a model urban neighborhood for the City of San Diego, but is also serving as a model for the handful of Little Italys remaining throughout the country.
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
The Association is the only Little Italy district management corporation of its kind in any neighborhood in the United States. The Association pledges to advocate on behalf of its members’ best interests in the areas of public safety, beautification, promotion, and economic development while preserving the unique cultural resources that exist in our neighborhood.
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