San Diego Tourism Stewardship Plan
The Final Stewardship Plan is Here
The Final Stewardship Plan is Here
Thank you to the stakeholders, community organizations, businesses and residents who generously provided their valuable time and feedback at numerous forums, interviews, and focus groups held throughout San Diego to inform San Diego's 2024-2034 Tourism Stewardship Plan. Your perspectives have been key to outlining a framework for the city to foster economic growth in our tourism industry while preserving San Diego's unique identity and enhancing the overall quality of life for our residents.
For additional context, please read the San Diego Poised to Launch 10-year Visionary Tourism Stewardship Plan blog post.
What is a San Diego Tourism Stewardship Plan?
What is a San Diego Tourism Stewardship Plan?
A San Diego Tourism Stewardship Plan is a comprehensive and strategic framework that outlines goals, policies, and guidelines for the development, management, and promotion of tourism within a specific city, region, or destination. It typically involves input from various stakeholders, including government entities, tourism boards, local businesses, residents, and community groups.
Why does San Diego need one?
Why does San Diego need one?
In essence, updating the San Diego Tourism Stewardship Plan is crucial for creating a balanced and sustainable tourism industry that benefits not only our cherished visitors but also our local community. It aims to foster economic growth while preserving San Diego's unique identity and enhancing the overall quality of life for our residents for decades to come!
We're taking a collaborative approach to ensure a bright future for our region:
The San Diego Tourism Authority is currently preparing the San Diego Tourism Stewardship Plan Update for 2024-2034. As the tourism and hospitality industry's official guide over the next decade and beyond, this plan would ensure that San Diego remains at the forefront of traveler preferences and sustains its reputation as a world-class destination.
Over the course of 2024, the San Diego Tourism Authority and its partners will conduct comprehensive research, industry and community engagement, and strategic planning to inform the plan update. A San Diego Tourism Stewardship Plan Update Steering Committee, composed of industry and public sector leaders, has been formed to help guide the process. Steering Committee members include:
- Colleen Anderson, San Diego Tourism Marketing District
- Jaymie Bradford, San Diego Regional Chamber of Commerce
- Tracy Borkum, Urban Kitchen Group
- Hampton Brown, San Diego Regional Airport Authority
- Josh Callery-Coyne, Downtown San Diego Partnership
- Shawn Dixon, San Diego Zoo Wildlife Alliance
- Martha Gilmer, San Diego Symphony
- Steve Hill, City of San Diego – Office of Mayor Gloria
- Kazeem Omidiji, San Diego Gas & Electric
- Clifford "Rip" Rippetoe, San Diego Convention Center
- Eduardo Velasquez, San Diego Regional EDC
- John David Wicker, San Diego State University & Sports San Diego
Updates
This project is funded through a grant provided by Visit California through an award under Federal Grant Award 07-79-07802 by the Economic Development Administration under §703 and 209 of the Public Works and Economic Development Act of 1965, as amended, 42 U.S.C. §§ 3149 and 3233.