Tourism Accelerator Impact

"The SDTA DEI Accelerator represents a real commitment to leveling the playing field in tourism for local diverse businesses by providing opportunities for valuable insight, resources and networking. I've already learned so much about the local tourism ecosystem and have had valuable connections that otherwise would have taken me months to years."
-Kelly Twichel  |  CEO, Access Trax | Cohort 2022

"The program opened a door that I didn’t even know existed, and now I’m a dessert distributor for hotels, restaurants and caterers. I don’t have a retail location, and my business is way more successful than it’s ever been. I’m making more than I’ve ever made, but I’m working less." 
-Chantanaya Buie | CEO, Hey Sugar | Cohort 2023

"My business has grown expeditiously as a result of being a part of the SDTA Accelerator program. It's been a huge ripple effect."
-Nita Cintron | It's In The Details | Cohort 2022

“When we appeared on CBS news, we posted it to our social media and got the most likes and shares ever! It helped our business with brand awareness. Since then, we’ve been able to expand our business with a second location and make connections that will help us continue to grow. The SDTA Tourism Accelerator gave us access to resources we would not have on our own.”
-Shannon Salhany | Kebab Craft | Cohort 2023

"I came for the marketing opportunities and walked away with an entire rethink on my business. The Accelerator program definitely reshaped my business moving forward."
- Patric Stillman | The Studio Door | Cohort 2024

"At one of the events I met a hotel group executive and I was able to do a presentation for one of her local properties...thanks to the SDTA!"
-Ruth Young-Loeza | Neet Sheets | Cohort 2024

"Being part of the San Diego Tourism Accelerator has been pivotal in helping us refine our vision, mission, and voice. This program not only gave us the tools and support to navigate our evolution, but also deepened our connection to San Diego’s vibrant culture and tourism community."
-Valerie Urrutia | Surje Coffee Co. | Cohort 2025

By participating in the Tourism Accelerator program...

• My confidence in running my business has improved - 100%
• My business has gained public awareness - 100%
• My understanding of the San Diego Tourism Authority and its mission has increased - 100%

Now in the program's third year, past Tourism Accelerator participants reported an increase in business opportunities, with 65% experiencing an increase in revenue and 45% creating new jobs.