The SDTA: Leading in Sustainable and Regenerative Travel

At the San Diego Tourism Authority (SDTA), sustainability is central to how we tell our story and shape our future. We believe tourism should be a force for good, supporting local jobs, celebrating culture and preserving the natural beauty and biodiversity that defines our region. Through programs like the Tourism Accelerator, strategic partnerships with city and regional agencies, and a destination-wide commitment to the Climate Action Plan, SDTA is helping San Diego become a leader in sustainable tourism. Our promise is simple: to welcome the world to San Diego while protecting what makes this place extraordinary.