The San Diego Tourism Authority is currently preparing the San Diego Tourism Stewardship Plan Update for 2024-2035. As the tourism and hospitality industry's official guide over the next decade and beyond, this plan would ensure that San Diego remains at the forefront of traveler preferences and sustains its reputation as a world-class destination.
A San Diego Tourism Stewardship Plan is a comprehensive and strategic framework that outlines goals, policies, and guidelines for the development, management, and promotion of tourism within a specific city, region, or destination. It typically involves input from various stakeholders, including government entities, tourism boards, local businesses, residents, and community groups.
In essence, updating the San Diego Tourism Stewardship Plan is crucial for creating a balanced and sustainable tourism industry that benefits not only our cherished visitors but also our local community. It aims to foster economic growth while preserving San Diego's unique identity and enhancing the overall quality of life for our residents for decades to come!
Over the course of 2024, the San Diego Tourism Authority and its partners will conduct comprehensive research, industry and community engagement, and strategic planning to inform the plan update. A San Diego Tourism Stewardship Plan Update Steering Committee, composed of industry and public sector leaders, has been formed to help guide the process. Steering Committee members include:
Please stay tuned for more information and opportunities to help shape the San Diego Tourism Stewardship Plan update. We'd love to hear from you and hope you will sign up today!
Thank you to everyone who took our community survey, which is important to the success of San Diego's Tourism Stewardship Plan update. As of February 29, 2024, the survey has officially closed. We look forward to sharing results with the community at a later date.
This project is funded through a grant provided by Visit California through an award under Federal Grant Award 07-79-07802 by the Economic Development Administration under §703 and 209 of the Public Works and Economic Development Act of 1965, as amended, 42 U.S.C. §§ 3149 and 3233.
Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.
