2026 Tourism Accelerator Cohort

Baja Society Tours

Owners: Ryan Creagan & Eno Ekpro | Black-owned business
Info: [email protected] | 585-286-8002
Baja Society Tours offer all-inclusive wine experiences through the stunning Valle de Guadalupe with expert guides, comfortable transportation, and personalized itineraries focused on wine tasting, local cuisine, and regional experiences. Our services cater to individuals, groups, special occasions, corporate team-building events, and private tours, ensuring safety, comfort, and memorable adventures.

Black San Diego

Owners: Sheri Jones and Tinicia Smith | Black, Women-owned business
Info: [email protected] | 619-246-1619
Black San Diego is a Non-Profit, 501 c3 organization established to provide a platform for Black entrepreneurs, business owners, and professionals. Black San Diego hosts networking events, leads education informationals that encourage the start-develop-sustain ideology for businessowners called the B6 program, produce an online Black Business Directory, and curate an annual food and pop-up vendor festival, Daygo Eatz.

Binational Race

Owner: Valeria Rivera | Hispanic/Latino, Woman-owned business
Info: [email protected] | 619-815-6921
Binational Race is a one-of-a-kind running event that connects two countries, celebrating unity between San Diego and Tijuana through sport, culture, and community. Our mission is to promote tourism, wellness, and cross-border collaboration while showcasing the shared spirit of this vibrant region.

Let's Car'raoke

Owners: Kevin & Celesse Clark | Black-owned business
Info: [email protected] | 619-305-7747
Let’s Car’raoke is a San Diego–app based technology and entertainment car service company that transforms everyday travel into unforgettable musical experiences. We combine transportation, tourism, and music therapy to connect people through joy, storytelling, and song—making every ride an event.

Here Together

Owner: Fiona Leung | Asian, Woman-owned business
Info: [email protected] | 626-202-5480
Here Together is a purpose-driven event and brand-experience studio. Guided by sustainability as our North Star, we create and produce experiences that connect people, inspire movement and tread lightly on the planet. From corporate gatherings to large-scale festivals, every event is rooted in sustainability strategies.

Ice Pops

Owner: Necati Atahan |Turkish / Middle Eastern-owned business
Info: [email protected] | 858-263-9294
Ice Pops a San Diego-based, minority-owned mobile frozen treat company reinventing the classic ice cream truck with fresh, all-natural gourmet frozen treat selections served from a futuristic electric “Icebertruck.” We deliver eco-friendly, inclusive joy at community events, festivals, and private gatherings—bringing frozen fun for everyone.

Luna Soul Wellness

Owner: Arlene Salcedo | Hispanic/Latino, Woman-owned business
Info: [email protected] | 619-623-4653
Luna Soul Wellness is a San Diego based holistic wellness brand blending astrology, human design, Ayurveda, and ancestral practices into workshops, retreats, and transformative experiences that support personal growth and community healing. Luna Soul Wellness creates spaces that help people reconnect with themselves while also uplifting our local wellness culture through events, education, and soulful entrepreneurship.

MM Tours

Owner: Maria Brown | Woman-owned business
Info: [email protected] | 619-885-9715
MM Tours is a women-owned tour company offering public walking food tours and private, customizable experiences that highlight San Diego’s culture, small businesses, and waterfront in a sustainable, community-focused way.

My Brain Buddies

Owner: Alex Lombrozo | Hispanic/Latino, Woman-owned business
Info: [email protected] | 858-212-7980
My Brain Buddies is a purpose-driven, non-toxic plushie brand dedicated to promoting neurodiversity inclusion through sustainable products, bilingual education, and community partnerships across San Diego.

Sew Loka

Owner: Claudia Rodriguez-Biezunski | Hispanic/Latino, Woman-owned business
Info: [email protected] | 619-693-4964
Sew Loka is a sustainable fashion studio in Barrio Logan that transforms textile waste into community empowerment through hands-on workshops, upcycling education, and immersive storytelling experiences that celebrate San Diego's diverse cultural heritage.

Stefanie Bales Fine Art

Owner: Stefanie Bales | Woman-owned business
Info: [email protected] | 610-213-8215
Stefanie Bales Fine Art is an award-winning boutique gallery and multidisciplinary creative brand offering original fine art, murals, bespoke home décor and accessories, educational workshops, and creative consulting for residential, institutional, and commercial clients around the world.

Swil Arts

Owner: Sara Wilczynska | LGBTQ+ owned business
Info: [email protected] | 646-508-2166
Swil Arts is a women- and LGBTQ-owned San Diego art studio that helps values-driven people keep the small moments that matter with slow-made, eco-conscious art rooted in California ease. Our prints, cards, originals and other products serve as soulful “snapshots” and postcard-like keepsakes—designed to evoke meaning, and allow people to bring their memories to life.

Vizcarra's Macarons & More

Owner: Josseline Estrada | Hispanic/Latino, woman-owned business
Info: [email protected] | 619-750-5280
Vizcarra’s Macarons & More is a mother-and-daughter dessert company offering bespoke custom cakes, artisanal macarons, and curated dessert experiences, crafted to order and delivered directly to our clients for elevated private and corporate events.

Worthy Picks

Owner: Anahi Abe-Bower | Hispanic/Latino, Asian, Women-owned business
Info: [email protected] | 619-944-6626
Worthy Picks offers a curated selection of eco-friendly products, specializing in bamboo and organic cotton, to inspire a more sustainable lifestyle.

The Vinho

Owners: Justin Scott & Leigh Hill | LGBTQ+ owned business
Info: [email protected] | 619-939-8376
The Vinho is a small business run by husband-and-husband team Leigh and Justin whose mission is to share the quality, diversity, and authenticity of Portugal’s most unique wines with theSoCal market. As the exclusive U.S. importer, distributor and retailer for 11 small batch, family-owned vineyards across Portugal, they are passionate about this wonderfully underrated wine country and champion winemakers who practice sustainable farming and low-intervention winemaking.