Beautiful and alluring, San Diego’s sparkling stretch of coastline between La Jolla and Del Mar is a sun-kissed California Riviera, shining with sophisticated pleasures and unique treasures that make for an unparalleled leisure holiday.

There’s always a wave to ride in San Diego, but there’s also bound to be a surf event worth catching, too. With a surf scene this happening, there’s always something going on. From amateur contests to pro competitions, concerts to surfing dogs, you can find the surf event that fits your vibe. Then just ride the good times.

The modern history of Coronado began in 1886 with the formation of the Coronado Beach Company, which for many years was the driving force behind the development of the peninsula as a town and resort destination. But for generations before that, the area had been inhabited by the Kumeyaay (Iipay / Tipai), who were the San Diego region's first peoples. They established fishing villages in Coronado and used the area for hunting and gathering. The last of the Kumeyaay inhabitants were forcibly removed from Coronado in the early 1900s.

Whether your attitude is "Shop 'Til You Drop" or more “Are We Done Yet?," these shopping experiences — based on the neighborhood vibe — can satisfy any personal style while taking in some of San Diego’s most go-to restaurants and bars.

From tree-lined streets with small boutiques, to shopping blocks with worldwide brands, to expansive outdoor malls, the following San Diego shopping destinations can help you accomplish your retail mission while providing some fun along the way!