August 2017 – Sales & Marketing Highlights

Below are the August 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority.

SALES & MARKETING HIGHLIGHTS

Special event promotion in August focused on Labor Day, Del Mar Racing and the upcoming Breeder’s Cup, and the US Sand Sculpting Challenge.

CONSUMER MARKETING

Most Engaged Facebook Post

The team hosted key travel media from the U.K., Italy, Austria, Belgium, and Germany, including the Deputy Chief Editor of Travel and Culture at Frankfurter Allgemeine Zeitung which is consider The New York Times of Germany.

Key coverage received in August included Volaris magazine, Outside magazine, Parents Magazine, Yahoo (Australia), National Geographic Traveler (China), British Airways’ High Life magazine, and more.

TRAVEL TRADE

Sr. Director of International Marketing Phil Hannes traveled to Mexico City with Seaworld and CBX representatives and co-hosted a VIP dinner with Aeromexico executives and 4 major wholesalers.  The next morning the team co-hosted a breakfast for 80 travel agents and media and presented What’s New in San Diego including the new Gran Plan Shopping program with Aeromexico. The remainder of the trip included a visit to Dream Destinations and Euromundo wholesalers to pitch San Diego for new itineraries.

The ASTA (American Society of Travel Agents) held their Global Convention in San Diego 8/26-8/31. Travel Trade coordinated Pre-Fam tours (9 options) for 138 agents. In addition, SDTA and seven SDTA member companies staffed trade show tabletops for 6 hours throughout the show with over 700 travel agents registered.

Travel Trade Fams in August included small groups/key operators using summer vacation to experience San Diego’s family-oriented opportunities. There were 6 family units that traveled from Japan, Canada (2), Australia, and New Zealand.