COORDINATED MEDIA CAMPAIGN FOR NATIONAL TRAVEL AND TOURISM WEEK

Overview / Background

To support National Travel and Tourism Week, running May 2 – 9, the San Diego Tourism Authority will have a local advertising presence in the market throughout May (National Travel and Tourism Month), focused heavily around National Travel & Tourism Week dates.

The media presence aims to educate the local leadership and business community that the SDTA and the tourism industry as a whole are focused on playing a major role in restoring the local tourism economy.

Paid Media Partners & Tactics: SDUT, CBS 8 + VOSD

• A full-page print ad
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  SDTA_UT2021_NTTW_Print_REV0428.pdf (3.71 MB)
  ran in the Sunday edition (5/2) of the San Diego Union-Tribune launching National Travel and Tourism Week.

• Digital partnerships with CBS 8 and Voice of San Diego will reach users through on-site content with premium homepage takeovers, digital display advertising and email sponsorship placements.

• More than 504,000 impressions will be delivered locally to promote National Travel and Tourism Week.

Creative Displays:

Earned Media Recognition:

• San Diego Business Journal
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  Special_Report_-_Tourism_-_050321.pdf (470.31 KB)
  —Highlights the SDTA’s new economic forecast that was released last week on the recovery of visitation numbers, new guidelines and reaching the Orange Tier, which allows outdoor events to resume at limited capacity.

• The San Diego Union-Tribune Op-Ed—Co-authored by Julie Coker, president and CEO of SDTA, Mark Cafferty, president and CEO of the San Diego Regional Economic Development Corporation, and Jaymie Bradford, executive vice president and COO of the San Diego Regional Chamber of Commerce and Convention Center board member, this opinion piece detailed the economic devastation the tourism industry has endured due to the pandemic and detailed why it was so important for the community and elected officials to help support its recovery.

Virtual Toast to Tourism

Celebrating tourism’s comeback during this year’s National Travel and Tourism Week feature Mayor Todd Gloria, Rep. Scott Peters, Senate President Pro Tem Toni Atkins, County Supervisor Chair Nathan Fletcher and Council President Jen Campbell along with local industry leaders.