SDTA 2017 Audience Based Program Overview
SDTA 2017 Audience Based Program Overview
FY17 – Audience Based Program Overview
Adult Spring Digital Program Campaign Overview:
- Flight dates: January 16 – April 30
- Markets: National
- Media: Digital
Adult Digital Media Partners:
- BuzzFeed
- Sojern
- Nativo
Adult Digital Creative:
:30 Adult Video:
Youtube link: https://www.youtube.com/watch?v=4Qw7miqHGg8&feature=youtu.be
https://www.youtube.com/watch?v=4Qw7miqHGg8&feature=youtu.be
Display Banners:
Adult Native Content:
Buzzfeed Native Content:
Nativo Native Content:
- Get Lost Exploring the Hidden Gems in San Diego
- Here’s Why San Diego Is The Ultimate Beach City
- #NoFilter: How to Capture FOMO-Inspiring Shots of San Diego
Adult Digital Social:
Facebook Canvas Unit
Family Spring Digital Program Campaign Overview:
- Flight dates: January 16 – April 30
- Markets: National
- Media: Digital
Family Digital Media Partners:
- Sojern
- Meredith
- The New York Times
- Time Inc.
Family Digital Creative:
:30 Royal Tour Video:
Youtube link: https://www.youtube.com/watch?v=QuJJylFHaE4
Family Display Banners:
Time Inc. Custom Photo Billboard Unit:
The custom photo billboard unit runs across TravelandLeisure.com, People.com and RealSimple.com.
Family Dedicated Email:
The New York Times dedicated email is a “Great Getaways” email delivered to 430K sub scribers on 1/16, launch date of the campaign.
Family Digital Social Influencers:
Time Inc. Social Influencer:
@LaJollaMom, 32k followers
- Influencer to create 3x unique pieces of content for People, Real Simple and Travel + Leisure.
New York Times Social Influencers:
Three social influencers
- Influencers and their families will visit San Diego and create 11-12 pieces of custom social content on Instagram/Facebook to showcase San Diego as a family vacation destination.
- Content will be amplified on both social properties.
