2026 Market Update & Industry Outlook

May 20, 2026

The Loft @ UCSD /
3151 Matthews Lane,
San Diego, CA 92093
The Loft @ UCSD /
3151 Matthews Lane,
San Diego, CA 92093

Description

2026 Market Update & Industry Outlook

Date: May 20, 2026 
Time: 3:30 - 5:30 

You're invited to the San Diego Tourism Authority's 2026 Market Update and Industry Outlook, an important briefing for our member community. 

Chief Operating Officer Kerri Kapich and Director of Research Nathan Kelley will share the latest insights on San Diego's tourism outlook, including current market conditions, strategies to drive demand, and the most up-to-date forecasts for visitation. 

In addition to the market update, members will receive a refresher on key SDTA member benefits and how to access timely industry data and resources throughout the year. 

Thank you to our title sponsor, Alaska Airlines, for making this event possible. 

Agenda: 
3:00 - 3:30 Doors open, registration 
3:30 - 4:30 - Program 
4:30 - 5:30 - Reception 
The Loft at UC San Diego 
Parking: TBD 

Dates & Times

  • May 20, 2026 3:30pm-5:30pm

3151 Matthews Lane