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Welcome to the

South Bay

Gateway to Baja California

Culture meets nature in San Diego's beautiful South Bay

Located south of downtown San Diego and just north of the Mexico border is San Diego's South Bay, the gateway to Baja California. South Bay is home to a number of exciting attractions and also offers great surfing, sportfishing, beach volleyball and horseback riding along the coast, as well as some of the best Mexican food this side of the border.

Biking, beaches and nature encounters

Connecting the South Bay to Coronado is the Bayshore Bikeway, one of the most beautiful bike paths in California. This 10-mile portion features a flat, palm-lined path with stunning views of the San Diego Bay and Silver Strand State Beach, a great spot for families to camp, swim, surf, kayak and fish.  It also borders the San Diego National Wildlife Refuge, a 3,940-acre wetland sanctuary for endangered and migrating birds, often seen from the bike path.

On the south end is Imperial Beach and the Tijuana Estuary, the largest salt-water marsh in Southern California and another great spot to see migratory birds and local wildlife. North of the Estuary, located on the Sweetwater Marsh National Wildlife Refuge, is the Living Coast Discovery Center, a family-friendly aquarium and nature center with walking trails. The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

Sesame Place, sports and more

Chula Vista is home to the San Diego region's newest theme park, Sesame Place San Diego, a 17-acre attraction that boasts 18 rides, including 11 aquatic rides. Visitors can meet their favorite furry TV characters, watch a parade and sit on the famous 123 Stoop at Sesame Place, which is the only “Sesame Street”-themed park on the West Coast and is also a Certified Autism Center.

Other attractions in the area include the Chula Vista Elite Athlete Training Center (formerly the US Olympic Training Center), with free tours of the center available on Saturdays at 11 a.m.; and the North Island Credit Union Amphitheatre, where big-name bands perform under the stars. Nearby, there's golf as well as a scenic harbor and waterfront park.

Outlet shopping made easy

An easy drive from Downtown San Diego, and just off the 805 freeway at the last U.S. exit before the border, is the area's largest outlet center, Las Americas Premium Outlets, which features more than 125 stores including many top name brands. With daily savings up to 65% off, it's worth the visit, and shopping here is accented by beautiful courtyards, fountains, statues and elegant architecture.

Hassle-free airport access

South Bay is home to the CBX Cross Border Xpress, the bi-national connection between San Diego and Tijuana. The enclosed pedestrian bridge connects directly to Tijuana International Airport, allowing for easier, hassle-free international travel in and out of San Diego.

Vibrant urban neighborhoods

The neighborhood of Barrio Logan brings a unique culture and spirit to San Diego. The area is home to Chicano Park, the geographic and emotional heart of Barrio Logan. Now a national landmark, Chicano Park is home to the largest concentration of Chicano murals in the world, with more than 80 paintings on seven acres. It's also now home to the Chicano Park Museum.

The National City neighborhood of the South Bay has a strong military presence; its three-mile port area along the San Diego Bay is part of Naval Base San Diego, the largest U.S. Navy base on the West Coast.

> Check out The Big Bay for information on South Bay's waterfronts

 

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Book online or call 1-800-350-6205 to speak with a local expert

Getting to the South Bay

South Bay sits in a unique location bordering Mexico and just minutes from downtown San Diego. By car, you'll be here in no time as both major interstate freeways (I-5 and I-805) end at the US Border. For those who are energy-conscious, take the Blue Trolley line into the main artery of South Bay. Catch the trolley from Old Town Station and enjoy the scenery as you end at the San Ysidro Transit Center near the border with Mexico. From Coronado, drive the picturesque Silver Strand south through Imperial Beach to arrive at South Bay. 

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San Diego 24-mile Bike Route

The Bayshore Bikeway, one of the most beautiful bike paths in America, runs through San Diego's South Bay. 

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Discover Art in the South Bay

Experience dramatic sculptures, beautiful art, murals and more that capture the passion of the local artistic residents and the spirit of neighborhoods like Chula Vista, Coronado, Imperial Beach, National City, San Ysidro, and Port of San Diego Bayfront. San Diego's South Bay has some notable compelling art worth seeing.

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Living Coast Discovery Center

The Living Coast Discovery Center is a nonprofit zoo and aquarium uniquely set on San Diego Bay. Visitors enjoy up-close animal encounters with endangered green sea turtles, shorebirds, hawks, owls, sharks, stingrays, jellies and more. Uniquely located on the Sweetwater Marsh National Wildlife Refuge, The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

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A Very Furry Christmas Celebration

Nov 14, 2024 - Jan 5, 2025

A Very Furry Christmas at Sesame Place is a festive, family-friendly celebration with everyone’s favorite Sesame Street friends.

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Downtown Chula Vista Farmers' Market

Feb 21 - ongoing

The Downtown Chula Vista Farmers' Market invites everyone to come out and enjoy bites, sips, and trinkets from local vendors every Sunday from 10am to 2pm. The crisp morning, the warm sun rays, and the friendly vendors allow for a welcoming environment for the community and visitors to join together and have a wonderful time walking along the Downtown Chula Vista Market. Bring home some local produce, baked goods, fresh flowers, salsa, and much more. There are over 60 tents to explore next to the beautiful Memorial Park, so stop by next Sunday!

This California Certified farmers’ market is operated by the Downtown Chula Vista Association in cooperation with farmer’s market veteran Catt Fields White and San Diego Markets.

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Sparkling Sunshine & Wine!

Oct 7 - Dec 31, 2024

Imagine a sunshiny day with a sparkling glass of local award-wining wine in hand. You're relaxing at an exclusive winery estate after a comfortable chauffeur driven ride. You got to be picked up at your hotel and fun tour guide has chosen the optimal route. Between bites of your meal, prepared on the vineyard grounds with local ingredients, you're entertained and educated with an expert wine tasting presentation. WHAT ARE YOU WAITING FOR? You deserve the VERY BEST!

Book your deluxe, elevated experience NOW!

Sells out fast! BOOK NOW! https://sandiegobeerwinespiritstours.com/tours/chauffeured-tours/chauffeured-vineyard-adventure
OR CALL: 858.551.5115

We pick up/drop off at all San Diego hotels and provide ample pours of wine; VIP behind-the-scenes tour; a winery meal and tons of FUN for ONE-LOW-PRICE!

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Romantic Wine Tour - Available Year Round

Oct 8, 2024 - ongoing

Romantic Wine Tour-Chauffeured Vineyards Adventure

Book your tour NOW or buy a gift certificate to use in the future. It's the perfect romantic or Valentine or ANY DAY celebration. 

Enjoy door-to-door transportation, award-winning wines, a full meal and romantic vineyard views.

This luxurious chauffeured winery tour will take you through San Diego's scenic countryside, where you'll have the opportunity to taste the finest wines in the region. You'll also get an exclusive behind-the-scenes look at the winemaking process, as well as learn about the history and culture of San Diego.

Relax and unwind as you soak up the sun and take in the stunning views of the vineyards. Our expert guide will ensure that you have a fantastic time and that your needs are taken care of.

Celebrate love with a delightful day of wine and treats!

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What's Hot

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San Diego 24-mile Bike Route

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Discover Art in the South Bay

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Living Coast Discovery Center

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What's On

View More Events

A Very Furry Christmas Celebration

Nov 14, 2024 - Jan 5, 2025
Discover

Downtown Chula Vista Farmers' Market

Feb 21 - ongoing
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Sparkling Sunshine & Wine!

Oct 7 - Dec 31, 2024
Discover

Romantic Wine Tour - Available Year Round

Oct 8, 2024 - ongoing
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South Bay on Instagram

 

Deals just for you

Accommodation

Pet Getaway

Hotel Indigo - San Diego Gaslamp Quarter
Valid: Apr 22, 2024 - ongoing

Welcome to Hotel InDogGo. This pawrfect package includes a welcome treat dog bed bowl and parking for the parents. Must bring your own pet to qualify for this deal. We will ask the pet to verify your...

Activity

75-minute Naval History Bay Tour Only $15***

Maritime Museum of San Diego
Valid: Aug 19 - ongoing

Join us at the Maritime Museum of San Diego for a high-speed 75-minute narrated Naval History Tour! The US Naval Vietnam-era PCF 816 Swift Boat Listed In National Register Of Historic Places is...

Galleries & Museums

Kids Go Free

Museum of Us
Valid: Jul 30, 2024 - ongoing

Kids age 5 and under enjoy free admission to the Museum of Us, a cultural anthropology museum located in Balboa Park. Experience a variety of interactive exhibits that highlight human stories that...

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