San Diego Tourism Authority is the Big Winner at San Diego American Marketing Association Awards Ceremony
San Diego Tourism Authority is the Big Winner at San Diego American Marketing Association Awards Ceremony
SAN DIEGO, CA -- The San Diego Tourism Authority (SDTA) took home three major awards at last night's San Diego American Marketing Association Awards Ceremony, including the top award, Marketer of the Year, for its Kids Free San Diego campaign.
"We have an incredibly dedicated and talented team that knows how to drive visitors to San Diego," said SDTA President/CEO Joe Terzi. "These campaigns are creative and effective, and deliver millions of tourists to our region each year. I am so proud of our team."
The 2012 Kids Free San Diego program featured an extraordinary incentive for families to travel to San Diego during a challenging fall season, by securing kids free offers from 120 local travel partners and promoting those offers in an aggressive, destination-wide campaign.
Working with its advertising partner, MeringCarson, the SDTA developed a campaign that featured bright graphics and fun, exaggerated imagery. It depicted San Diego as the ultimate kidtopia, while remaining true to San Diego's unique selling proposition that positive feelings await travelers in our joy-filled destination. The campaign included comprehensive advertising, public relations, promotions, direct sales, web and social marketing programs.
At last night's ceremony, The SDTA also took home the following awards:
- Best On-Line Marketing Campaign - San Diego Fall Online
- Best Integrated Marketing Campaign - Kids Free San Diego
- Best Cause Marketing Campaign (Runner Up) - Why Travel Matters
- Best Social/Viral Marketing Campaign (Runner Up) - San Diego is Calling
Some of the other winners included The Agency Inside Harte-Hanks and Sony for their Email Marketing Campaign and SANDAG in the Green Marketing Campaign category.
The San Diego American Marketing Association Awards, known as AMYs, are open to marketing professionals in all industry sectors, from biotech to cleantech to wireless communications. Last night's ceremony was held at the House of Blues in downtown San Diego.
About the San Diego Tourism Authority
The San Diego Tourism Authority, formerly the San Diego Convention and Visitors Bureau, was established in 1954 to foster the growth of the tourism industry in San Diego through aggressive sales and marketing efforts. Each year, the tourism industry, which employees more than 160,000 people, pumps $18 billion into the region's economy and generates more than $150 million in hotel tax revenue for the City of San Diego that is used for a variety of city services, including police and fire, parks and libraries, and street resurfacing.
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