San Diego’s hotel market has firmed up in recent weeks, breaking a streak of weakness in March and April. Occupancy throughout the region was between 95% and 99% on Saturday, a positive bellwether as we head into the summer season.
SDTA Members
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San Diego hotels reported a total of 362,464 room nights, an increase of approximately 24,000 room nights compared to the same week in the previous year.
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San Diego closed out May on a strong note, rebounding from some softness in March and April. While the opening of the Gaylord Pacific complicates year-over-year comparisons for the broader market, performance within the City of San Diego clearly outpaced last year.
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San Diego’s hotel performance remains stable, but momentum has slowed somewhat, and transient has weakened over the past two weeks relative to 2024.
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After a sluggish start to May, the market surged heading into Memorial Day, only to see momentum ease again in the first week of June. Both demand and ADR declined compared to the same week last year, reflecting a temporary pullback following late-May strength.
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