Tourism is the second largest segment of San Diego's economy and employs approximately 214,000 people. It is vitally important to the economic health of the region. See Why Travel Matters to all San Diegans.
The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism.
As a sales and marketing organization, the main objective of the San Diego Tourism Authority is to promote and market the San Diego region as a preferred vacation and meeting destination. The San Diego Tourism Authority also represents and supports the interests of the visitor industry as a whole. The majority of funding received by the San Diego Tourism Authority is derived from San Diego Tourism Marketing District Assessment Funds. Lodging business in the District raise these funds through self-assessments for the purpose of promoting tourism in the San Diego region. The San Diego Tourism Authority also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.
The San Diego Tourism Authority employs a staff of approximately 50 people.
750 B Street, Suite 1500
San Diego, CA 92101
Midwest Region Sales Office
676 North Michigan Avenue, Suite 3150
Chicago, IL 60611
Annual Report (PDF)
San Diego Tourism Fast Facts (PDF)
San Diego General Facts (PDF)
Fiscal Year 2021 Audited Financial Statements (PDF)
Funding is available from SDTMD for events and programs that drive visitors to San Diego and generate room nights at TMD assessed properties. Organizers of major athletic, cultural and other high-profile tourism initiatives in the City of San Diego are encouraged to contact the Executive Director to find out more.
Contact: Colleen Anderson at firstname.lastname@example.org or visit www.sdtmd.org/applications.
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