arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin

San Diego Complete Shopping Guide

For every kind of shopping experience

Shopping enthusiasts delight in San Diego’s neighborhood shopping districts, major malls, antique stores and bargain-filled outlet centers.

By: Sandra Veum, Personal Shopper

Everything from Vintage to Ultra-Stylish and Eco-Friendly to Opulent

Following are some of San Diego's popular shopping opportunities, where colorful and multi-cultural shopping experiences tempt savvy consumers.

Get Hip at Neighborhood Urban Boutiques

In the heart of downtown San Diego, the 16½-block of historic Gaslamp Quarter is filled with cutting-edge fashion in independent boutiques like Wild Dove, Boutique De Marcus and Bubble Boutique, in addition to popular retailers like Urban Outfitters and Quicksilver.

Located only a few miles north of San Diego's bustling downtown, the vibrant uptown neighborhood of Hillcrest stands as San Diego's LGBT central hub, offering an array of bars, restaurants, coffee houses, resale/vintage boutiques and unique shops. Along the main thoroughfares, University Avenue and the tree-lined Fifth Avenue, browse through boutiques and vintage shops stocked with books, clothes and many treasures. Highlights include Luigi Vera Buy Sell Trade Store and Flashbacks for the hippest in retro and vintage clothing. 

Worth a stop are Valmare Boutique, Be Boutique, Love & Aesthetics, Vocabulary Boutique, Vitreum, RosaMariposa, and Stroll Boutique. On nearby India Street, you'll find an additional opportunity to shop at James Coffee Co. Space with a selection of cool curated mini boutiques inside. 

Take Home Stylish Furnishings

With hundreds of antique dealers in six malls, the Ocean Beach Antique District, located along Newport Avenue in Ocean Beach, offers the largest concentration of antique and collectible dealers in San Diego County. The district offers an array of unique, eclectic retail settings and features one-of-a-kind antiques, mid-century modern furniture, specialty memorabilia and fine estate, vintage jewelry and clothing. 

Solana Beach's Cedros Design District runs the length of Cedros Avenue and is home to a bevy of luxury home décor and designer showrooms, as well as trendy retail boutiques offering unique women and men's apparel, accessories, shoes and jewelry, not forgetting the pampered pet. 

In Little Italy, from the chic contemporary accessories of James at Home to the downright mod styles of Boomerang for Modern, the area is a treasure trove of unique furnishings and accents for the home. Italian-inspired retail includes colorful sconces and sparkling chandeliers at Simply Italian and the women's accessories and gift store of Verde San Diego. Vitreum is the place to pick up trendy housewares and decorative tea sets and vases. At the north end of Little Italy, Architectural Salvage is a haven of vintage home décor and accessories like vintage doorknobs and antique stained art glass windows.

Also in Little Italy, the NoLi Art and Design District is a unique area mimicking a miniature version of New York’s Soho District with a Southern California vibe. Encompassing a group of retail shops and art galleries while housing India Street Antiques this is one not to miss. And for the artist in the group, a must-stop is Blick Art Materials where you can find everything from a sketch book to archival supplies.

In the Gaslamp Quarter, shops serve up unusual trinkets for house and home, such as San Diego Furnishings & Accessories to Urban Lighting's contemporary selections in their award-winning showroom. 

In La Jolla, along Girard Avenue, the La Jolla Design District offers numerous home furnishing showrooms and stores, like the coastal ambiance of Seaside Home to the elegant and traditional Ross Thiele & Son showroom, ideal for shoppers seeking unique luxury home décor items and furniture.

Live it up in Luxury Locales

Known as the "jewel by the sea," La Jolla's Prospect Street overlooks the Pacific Ocean and is lined with small specialty shops, boutiques, antique emporiums and art galleries. In addition to offering elegant, designer fashions in sophisticated apparel shops, La Jolla is also known for its exquisite and original fine jewelry of magnificent and brilliant gems.

The revitalized merchant district of Bird Rock, located at the south end of La Jolla, offers an upscale, eco-friendly environment for one-stop shopping. It boasts everything from an organic coffee shop and green nail salon, to designer boutiques like Shabby Chic Boutique and Mimi & Red carrying the latest fashions, accessories and jewelry. The district even has upscale children's clothing boutiques like Petite Street Children's Boutique. 

Farther north in Del Mar, the European-style retail village, Del Mar Plaza, is nestled gently into a hillside along the coast with walkways of Old World stone winding amid boutiques, galleries and restaurants with oceanview piazzas. The village of Del Mar offers additional boutiques, coffee houses and cafes.

One Paseo is the newest addition to the area of Del Mar. This convenient lifestyle mixed-use project combines luxury apartments with an open laid-back stylish setting of shopping and dining.  Even if you don’t live or work here, this shopping area invites you to meet up, hang out, and join in the local community. 

Just a little further north in Del Mar is Flower Hill Promenade offering a variety of boutiques, cafes, restaurants, and wine/cheese bars.

Historical Shopping

San Diego includes several historically rich locations for fascinating and fun shopping experiences. Nestled in Old Town State Historic Park, Fiesta de Reyes is a popular destination for food, folklore and fun. This cultural oasis reflects the era of 1821-1872 through a festive environment and traditional and distinctive shops, which capture the essence of three distinct periods in San Diego's colorful history. Also in the heart of Old Town is the Old Town Esplanade, offering specialty shops, restaurants, galleries, and a Southwestern marketplace.

Across San Diego Bay on Coronado peninsula, the San Diego-Coronado Ferry docks at the Ferry Landing.The original ferryboat landing site has been redeveloped into a retail and specialty/entertainment complex, featuring waterfront dining and one-of-a-kind shops. The Hotel Del Coronado is filled with history, having hosted movie stars and diplomats over its many years, and its 20-plus specialty shops offer a truly Southern California shopping experience. You'll find upscale men's and women's apparel, fine jewelry, home and bath accessories and authentic Del merchandise. Coronado's historically preserved downtown offers one-of-a-kind specialty shops, women's boutiques, bookstores, antique shops, home and garden stores, and gourmet food shops. 

Seaport Village, a 14-acre waterfront shopping, dining and entertainment complex along San Diego Bay, recreates a California harbor setting of a century ago. With four miles of meandering cobblestone pathways, ponds, fountains and lush landscaping, Seaport Village offers more than 50 theme shops, four award-winning restaurants and 13 sidewalk cafes. The Headquarters at Seaport is the iconic former headquarters of the San Diego Police Department and Seaport's most exciting new destination for specialty shops and world-class restaurants. 

With 1,200 lush acres, 15 museums and the Tony-Award® winning Old Globe theatre, Balboa Park is the largest urban cultural park in the country. The park's museums stock innovative and unique gifts for shoppers who love arts and culture, including museum books, posters, calendars, jewelry and artistic reproductions.

Find Outrageous Outlet Deals

Located in San Diego's North County, Carlsbad Premium Outlets offers everyday savings of 25-65% and features more than 90 outlet stores, including Banana Republic, Barneys New York Outlet, Brooks Brothers, BCBG Max Azria, Calvin Klein, Cole Haan, Coach, Dooney & Bourke, Elie Tahari, Kate Spade, Joes, Kipling, Lacoste, Michael Kors, Polo Ralph Lauren, Theory and many more. When shopping from March through May, enjoy a picturesque backdrop of the world-famous Flower Fields at Carlsbad.

Strategically located on the world's busiest border crossing—San Diego, California and Tijuana, Mexico—with 150 fashion brand stores, Las Americas Premium Outlets is the county's largest outlet mall. Retail outlet stores include Adidas, Ann Taylor, BCBG Max Azria, Hugo Boss, Coach, Hurley, Kenneth Cole, Tommy Hilfiger and more. 

Located adjacent to the Viejas Casino in San Diego's East County, Viejas Outlet Center features nearly 40 outlet stores, including big names like Carter's Children Wear, Eddie Bauer, Gap Outlet, Guess Factory Store, Polo Ralph Lauren, Sunglass Hut and Vans Shoes. Bargains aside, the center's striking Southwestern architecture, splashing waterfalls and intricate tile work create a relaxed shopping atmosphere.

Soak up the Sunshine in Outdoor Malls

Westfield Horton Plaza in downtown San Diego offers Macy’s, Jimbo’s gourmet market, & 24-hour fitness and is evolving into tech office space with local retail on the lower level. Attached is the Lyceum Theatre offering live theatre performances 

Fashion Valley, a two-level, open-air luxury shopping center in Mission Valley, showcases over 200 stores with major department stores such as Neiman Marcus, Bloomingdales, Macy's and Nordstrom, while featuring specialty and retail shops like Apple, Gucci, Louis Vuitton, MAC Cosmetics, Tory Burch, Ted Baker and Tiffany & Co. Fashion Valley also offers restaurants, cafés and an 18-screen theater. 

Hazard Center is a specialty shopping center in Mission Valley with a Barnes & Noble bookstore, an independent movie theatre, nail salon, spa and a variety of restaurants. 

In La Jolla's Golden Triangle, Westfield UTC offers a unique mix of more than 155 specialty stores such as Warby Parker, Anthropologie, Bonobos, Lush and Gymboree, and department stores such as Macy's and Nordstroms. Enjoy an open-air, kid friendly setting among a variety of restaurants and services.  

Otay Ranch Town Center, located in the city of Chula Vista, combines aspects of a regional mall with an old-fashioned town square and includes a pedestrian-friendly layout with lush courtyards, fountains and a dog park. Located on 85 acres, the open-air complex features over 40 specialty stores like Francesca's, H&M, Justice, Loft, Love Culture, the department store Macy's and many restaurant options.


Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Related Articles and Features

Deals just for you


Rise and Shine Package

The Lafayette Hotel, Swim Club & Bungalows
Valid: Feb 19 - ongoing

Relax and unwind surrounded by the vintage vibes and modern charm in a spacious, plush guest room. Then wake up to a cozy breakfast for two, served to your room so you have more time to plan the day's...


Save Now, Stay Later

Humphreys Half Moon Inn
Valid: Jan 13, 2021 - ongoing

Planning your 2021 stay? Book at least 60 days out and receive big savings of 20% off our Best Flexible Rate! It pays to plan ahead. To secure your reservation, one night's room and tax deposit...


50% OFF Any Tour or Rental Weekdays

Bike & Kayak Tours Inc Coronado
Valid: Apr 1 - ongoing

Save 50% on any bike, kayak or SUP rental or tour in Coronado weekdays and 20% on weekends.  Valid before 10am and after 4pm only.

Events to check out


Fleet Week San Diego 2021

Nov 4 - Nov 11, 2021

Welcome to Fleet Week San Diego 2021, November 4th – 11th at the Broadway Pier and Port Pavilion, San Diego.  Experience one of San Diego’s largest Military events featuring Military...


Ride the Point Memorial Charity Bicycle Ride

Nov 13, 2021

Ride the Point encompasses the most picturesque natural coastline in Southern California on exclusive routes along San Diego Bay and the Pacific Ocean.


The Haunted Trail of Balboa Park

Sep 24 - Oct 31, 2021

Experience the outdoor horror that is simply too big to house indoors! Located in San Diego's world famous Balboa Park, The Haunted Trail is a stroll through the park you will never forget. Make your...

Stay in touch

Sign up to receive the latest news, events, and updates about San Diego. Our monthly and weekly newsletters will keep you informed about the latest and greatest happenings in the destination.

Sign Up





Follow Us


English | Change Language

Select your country or region

China FlagChinaGermany FlagGermanyGreat Britain FlagGreat BritainJapan FlagJapanMexico FlagMexicoKorea FlagKoreaSwitzerland FlagSwitzerlandBrazil FlagBrazilFrance FlagFranceAustralia FlagAustraliaCanada FlagCanada USA

Or use Google Translate

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Croatian Czech Danish Deutsch Español Estonian Filipino Finnish Francais Galician Greek Haitian-Creole Hebrew Hindi Hungarian Icelandic Indonesian Irish Italian Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Nederlands Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Swahili Swedish Telugu Thai Turkish Ukranian Vietnamese Welsh Yiddish