The Greater Third Avenue Village Improvement Association (GTAIA), historically Third Avenue Village Association (TAVA), is a 501(c)(3) non-profit corporation. GTAIA advocates on behalf of its members’ best interests in the areas of public safety, beautification, promotion, and economic development, while preserving the unique cultural resources and community that exist in the heart of Chula Vista.  
 
Serving as the longest running Business Improvement District in Chula Vista, GTAIA is currently pivoting their focus in preparation for the coming years of growth, while continuing to celebrate the rich history of this tight-knit community. GTAIA represents the property owners, residents and businesses of Third Avenue in the heart of Downtown Chula Vista.