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The Facts You Should Know


The San Diego visitor industry is the third largest industry in the county, and therefore critical to the region's economy supporting businesses and jobs. The following information is for public access. Members can view additional information in the password protected area of MemberNet. Please email requests or questions regarding any of the research below to the Planning and Research Department at .

Tourism Industry

  • The visitor industry employs directly and indirectly almost 181,000 San Diegans.
  • Visitors spend nearly $9.9 billion annually, which translates to a regional impact of over $16 billion NEW dollars generated for the regional economy.
  • San Diego hosts almost 34 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $704.6 million annually in state and local taxes.

For more of the facts about the industry, see the 2016 Tourism Industry General Facts

View 10 years of transient occupancy tax (TOT) collections for cities in San Diego County through FY2016.

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.3 million total visitors, about half (17.2 million) stay overnight in a hotel or a private home. The Visitor Profile Summary of all overnight visitors, traveling for both leisure and business, is available to the public.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.

Industry Performance

Planning Resources

  • San Diego International Airport Information
    View the top 150 domestic markets served, and direct and connecting service to international destinations. For specific flight schedule information, go to
  • Hotels in development or under construction - Development Report.

State and National Travel Research

> Click here for SDTA Financials, Performance and the Annual Report