Balboa Park December Nights brings families and friends together to spread holiday joy and kick-off the "most wonderful time of the year" with lights and more!
Tourism is the second largest export industry in San Diego and accounts for one-in-eight local jobs. It is vitally important to the economic health of our region. This research presented here is intended to help you plan and manage your business. Information on this page is updated regularly as the latest data becomes available.
Email requests or questions regarding any of the research below to the Planning and Research Department at firstname.lastname@example.org.
An overview of industry performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.
Latest information on lodging performance
Travel Forecast and additional information
The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors, more than half (17.6 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.
It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.
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