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San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Lodging Performance

Latest Weekly Hotel Performance (STR)

Latest Monthly Hotel Performance (STR)

Hotel Development

TOT Collection

Tourism Industry Facts

  • The visitor industry directly and indirectly employs 199,800 San Diegans.
  • Visitors spend nearly $11.6 billion annually.
  • San Diego hosts nearly 35.1 million visitors each year, and is a top U.S. travel destination.
  • The industry generates $855 million annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts and Fast Facts.

Overall Industry Performance

An overview of industry volume and performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors in 2017, more than half (18 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2020.

State and U.S. Research Resources

Citywide

 

Email requests or questions regarding any of the research to the Planning and Research Department; Susan Bruinzeel at sbruinzeel@sandiego.org

Tourism Matters San Diego

The tourism industry benefits San Diego is so many ways— thousands of jobs, billions in economic activity for businesses and millions in hotel taxes that allow the City to keep our communities safe, clean and a great place to live too. That’s why the San Diego Tourism Marketing District’s work in funding tourism promotion is so important. Watch now and find out more about the SDTMD and why Travel Matters to San Diego.

Events

Event

2020 San Diego Beer Week

San Diego Brewers Guild
Nov 6 - Nov 15, 2020

A 10-day celebration, promoting more than 150 independent craft breweries in San Diego County. San Diego Beer Week is brought to you by the San Diego Brewers Guild, with participation from the...

Event

Fleet Week San Diego 2020

Nov 9 - Nov 15, 2020

Fleet Week San Diego honors and celebrates the men and women of the military through events that entertain and alliances that thank and support these heroes.

Event

San Diego Bay Parade of Lights

Dec 13 - Dec 20, 2020

The San Diego Bay Parade of Lights is a time-honored holiday tradition with more than 80 boats lavishly decorated sailing by the shores for all to see.

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