Lodging Performance

Latest Weekly Hotel Performance (STR)

• Jan 22-28, 2023

Latest Monthly Hotel Performance (STR)

• December 2022

Hotel Development

• New Hotel Development Report, updated December 2022

TOT Collection

• San Diego County TOT Collections Trend FY21

Tourism Industry Facts - Pre-COVID

• The visitor industry directly and indirectly employs 199,800 San Diegans.
• Visitors spend nearly $11.6 billion annually.
• San Diego hosts nearly 35.1 million visitors each year, and is a top U.S. travel destination.
• The industry generates $848 million annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Visitor Industry Performance

An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics 

• 2022 San Diego County Visitor Industry Summary by Month - through September 2022
• 2021
• 2020
• San Diego Visitor Industry Summary (Annual)

Travel Industry Forecast

• Full San Diego County Travel Forecast - Updated August 2022
• San Diego County Lodging Forecast - Updated January 2023

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35.1 million total visitors to San Diego County in 2019, roughly half (17.9 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2023.

• Overnight Leisure and Business Profile

State and U.S. Research Resources

• State of California Industry Research
• U.S. Travel Association Industry Research 

Citywide

• SDCC Cancellations – COVID-19

Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at nmcdonald@sandiego.org