Lodging Performance

Latest Weekly Hotel Performance (STR)

• Oct 10-16, 2021

Latest Monthly Hotel Performance (STR)

• July 2021
• August 2021
• September 2021

Hotel Development

• New Hotel Development Report, updated October 2021
  •  Development Report organized by region, updated October 2021

TOT Collection

• San Diego County TOT Collections Trend FY20

Tourism Industry Facts - Pre-COVID

• The visitor industry directly and indirectly employs 199,800 San Diegans.
• Visitors spend nearly $11.6 billion annually.
• San Diego hosts nearly 35.1 million visitors each year, and is a top U.S. travel destination.
• The industry generates $848 million annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Overall Industry Performance

An overview of industry volume and performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

• 2021 San Diego County Visitor Industry Summary by Month - July 2021
• 2020 San Diego County Visitor Industry Summary by Month
• 2019 San Diego County Visitor Industry Summary by Month
• San Diego Visitor Industry Summary (Annual)
• Latest International Visitation data
• San Diego International Airport Information - View the top 150 domestic markets served, and direct and connecting service to international destinations. For specific flight schedule information, go to www.SAN.org.

Travel Industry Forecast

• Full San Diego County Travel Forecast - Updated April 2021
• San Diego County Hotel Forecast - Updated October 2021

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35.1 million total visitors to San Diego County in 2019, roughly half (17.9 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2022.

• Overnight Leisure and Business Profile

State and U.S. Research Resources

• State of California Industry Research
• U.S. Travel Association Industry Research 

Citywide

• SDCC Cancellations – COVID-19

Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at nmcdonald@sandiego.org