arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter tiktok youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin
San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Lodging Performance

Latest Weekly Hotel Performance (STR)

Latest Monthly Hotel Performance (STR)

Hotel Development

TOT Collection

Tourism Industry Facts- 2023

  • The visitor industry employs 1 in 8 San Diegans.
  • Visitors spend roughly $14.3 billion annually.
  • San Diego hosts 31.8 million visitors each year and is a top U.S. travel destination.
  • The industry generates more than $1.0 billion annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Visitor Industry Performance

An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics 

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 28.8 million total visitors to San Diego County in 2022, more than half (16.5 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2025.

State and U.S. Research Resources

  

 

Email requests or questions regarding any of the research to the Planning and Research Department; Nate Kelley at nkelley@sandiego.org 

Tourism Matters San Diego

The tourism industry benefits San Diego is so many ways— thousands of jobs, billions in economic activity for businesses and millions in hotel taxes that allow the City to keep our communities safe, clean and a great place to live too. That’s why the San Diego Tourism Marketing District’s work in funding tourism promotion is so important. Watch now and find out more about the SDTMD and why Travel Matters to San Diego.

Events

Event

Port of San Diego Big Bay Boom!

Jul 4, 2024

The Port of San Diego Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed...

Event

Fort Rosecrans Memorial Day

May 27, 2024

The Fort Rosecrans Memorial Day celebration is one of San Diego's largest and most celebrated memorials dedicated to our fighting men and women. On this day we honor all of our fallen soldiers and...

Event

San Diego French Film Festival

Jun 2 - Jun 5, 2024

San Diego Francophone Event of the Year

Explore

Plan

Stay

Follow Us

Language:

English | Change Language

Select your country or region

China
Germany
Great Britain
Japan
Mexico
Korea
Switzerland
Brazil
France
Australia
Canada
USA

Or use Google Translate

Afrikaans
Albanian
Arabic
Belarusian
Bulgarian
Croatian
Danish
Deutsch
Español
Estonian
Filipino
Finnish
Francais
Georgian
Greek
Haitian-Creole
Hebrew
Hindi
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Korean
Latvian
Lithuanian
Macedonian
Malay
Maltese
Nederlands
Norwegian
Persian
Polish
Portuguese
Romanian
Russian
Serbian
Slovak
Slovenian
Swahili
Swedish
Telugu
Thai
Turkish
Ukranian
Vietnamese
Yiddish