Museum Month
Our annual San Diego Museum Month program may look a little different this year, but February remains the perfect month to discover (or re-discover) the story of San Diego as told through our diverse...
Latest Weekly Hotel Performance (STR)
Latest Monthly Hotel Performance (STR)
Hotel Development
TOT Collection
For more of the facts about the industry, see General Facts and Fast Facts.
An overview of industry volume and performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.
The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors in 2017, more than half (18 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2020.
Email requests or questions regarding any of the research to the Planning and Research Department; Susan Bruinzeel at sbruinzeel@sandiego.org
Our annual San Diego Museum Month program may look a little different this year, but February remains the perfect month to discover (or re-discover) the story of San Diego as told through our diverse...
The La Jolla Concours d’Elegance, presented by LPL Financial and Pacific Sotheby’s International Realty, celebrates its 16th year of automotive excellence in the jewel of the West Coast...
For more than sixty years, Mother Nature has transformed the rolling hills of North San Diego County into one of the most spectacular and coordinated displays of natural color and beauty anywhere in...