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San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Lodging Performance

Latest Weekly Hotel Performance (STR)

Latest Monthly Hotel Performance (STR)

Hotel Development

TOT Collection

Tourism Industry Facts- 2022

  • The visitor industry directly and indirectly employs 214,000 San Diegans.
  • Visitors spend roughly $13.6 billion annually.
  • San Diego hosts 28.8 million visitors each year and is a top U.S. travel destination.
  • The industry generates more than $1.0 billion annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Visitor Industry Performance

An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics 

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 28.8 million total visitors to San Diego County in 2022, more than half (16.5 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2025.

State and U.S. Research Resources

  

 

Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at nmcdonald@sandiego.org

Tourism Matters San Diego

The tourism industry benefits San Diego is so many ways— thousands of jobs, billions in economic activity for businesses and millions in hotel taxes that allow the City to keep our communities safe, clean and a great place to live too. That’s why the San Diego Tourism Marketing District’s work in funding tourism promotion is so important. Watch now and find out more about the SDTMD and why Travel Matters to San Diego.

Events

Event

Museum Month

San Diego Museum Council
Feb 1 - Feb 29, 2024

February remains the perfect month to discover (or re-discover) the story of San Diego during Museum Month with 50% off admission to more than 60 San Diego County museums, historic sites,...

Event

San Diego Crew Classic

Apr 5 - Apr 7, 2024

Regarded as the first major regatta of the year, the San Diego Crew Classic brings together thousands of athletes from more than 100 universities, clubs and high school programs across the United...

Event

Port of San Diego's Day at the Docks

Apr 7, 2024

A San Diego sportfishing tradition, The Port Of San Diego’s Day At The Docks is the West Coast’s largest public celebration of sportfishing. Signaling the official start of Southern...

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