Lodging Performance

Latest Weekly Hotel Performance (STR)

• Mar 12-18, 2023

Latest Monthly Hotel Performance (STR)

• February 2023

Hotel Development

• New Hotel Pipeline Report, updated March 2023     

TOT Collection

• San Diego County TOT Collections Trend FY22

Tourism Industry Facts- 2022

• The visitor industry directly and indirectly employs 214,000 San Diegans.
• Visitors spend roughly $13.6 billion annually.
• San Diego hosts 28.8 million visitors each year and is a top U.S. travel destination.
• The industry generates more than $1.0 billion annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Visitor Industry Performance

An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics 

• 2022 San Diego County Visitor Industry Summary by Month - through December 2022
• 2021
• 2020
• San Diego Visitor Industry Summary (Annual)

Travel Industry Forecast

• Full San Diego County Travel Forecast - Updated January 2023
• San Diego County Lodging Forecast - Updated January 2023

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35.1 million total visitors to San Diego County in 2019, roughly half (17.9 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2023.

• Overnight Leisure and Business Profile

State and U.S. Research Resources

• State of California Industry Research
• U.S. Travel Association Industry Research 

Citywide

• SDCC Cancellations – COVID-19

Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at nmcdonald@sandiego.org