arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin
San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Lodging Performance

Latest Weekly Hotel Performance (STR)

Latest Monthly Hotel Performance (STR)

Hotel Development

TOT Collection

Tourism Industry Facts- 2022

  • The visitor industry directly and indirectly employs 214,000 San Diegans.
  • Visitors spend roughly $13.6 billion annually.
  • San Diego hosts 28.8 million visitors each year and is a top U.S. travel destination.
  • The industry generates more than $1.0 billion annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts.

Visitor Industry Performance

An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics 

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35.1 million total visitors to San Diego County in 2019, roughly half (17.9 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2023.

State and U.S. Research Resources

Citywide

 

Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at nmcdonald@sandiego.org

Tourism Matters San Diego

The tourism industry benefits San Diego is so many ways— thousands of jobs, billions in economic activity for businesses and millions in hotel taxes that allow the City to keep our communities safe, clean and a great place to live too. That’s why the San Diego Tourism Marketing District’s work in funding tourism promotion is so important. Watch now and find out more about the SDTMD and why Travel Matters to San Diego.

Events

Event

San Diego Crew Classic

Mar 31 - Apr 2, 2023

Regarded as the first major regatta of the year, the San Diego Crew Classic brings together thousands of athletes from more than 100 universities, clubs and high school programs across the United...

Event

Mission Fed ArtWalk

ArtWalk San Diego
Apr 29 - Apr 30, 2023

Returning to Little Italy, for 39 years, Mission Fed ArtWalk has celebrated both visual and performing arts in San Diego. We believe art has the power to connect communities, cultivate new artistic...

Event

Gator By The Bay-Zydeco, Blues & Crawfish Festival

Bon Temps Social Club of San Diego
May 11 - May 14, 2023

The spirit, sounds and flavor of Mardi Gras come alive at the largest and most-authentic Louisiana-themed music and food festival this side of the bayou. With everything from A to Zydeco, this 4-day,...

Explore

Plan

Stay

Follow Us

Language:

English | Change Language

Select your country or region

China FlagChinaGermany FlagGermanyGreat Britain FlagGreat BritainJapan FlagJapanMexico FlagMexicoKorea FlagKoreaSwitzerland FlagSwitzerlandBrazil FlagBrazilFrance FlagFranceAustralia FlagAustraliaCanada FlagCanada USA

Or use Google Translate

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Croatian Czech Danish Deutsch Español Estonian Filipino Finnish Francais Galician Greek Haitian-Creole Hebrew Hindi Hungarian Icelandic Indonesian Irish Italian Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Nederlands Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Swahili Swedish Telugu Thai Turkish Ukranian Vietnamese Welsh Yiddish