arrow-down arrow-left arrow-right arrow-up play-button plus tab-indicator dots close menu search facebook google-plus instagram pinterest rss twitter youtube rss-two heart Check FeaturedBadge linkedin minus apps placeholder linkedin
San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Tourism Industry Facts

  • The visitor industry employs directly and indirectly 194,000 San Diegans.
  • Visitors spend nearly $11.5 billion annually.
  • San Diego hosts nearly 35.8 million visitors each year, and is a top U.S. travel destination.
  • The industry generates $940 million annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts and Fast Facts.

Overall Industry Performance

An overview of industry volume and performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

Lodging Performance

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors in 2017, more than half (18 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2020.

State and U.S. Research Resources

Email requests or questions regarding any of the research to the Planning and Research Department at research@sandiego.org.

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Events

Event

USA Ultimate National Championships

Oct 24 - Oct 27, 2019

The USA Ultimate National Championships represent the pinnacle of elite ultimate in North America and crowns champions in three divisions: men’s, mixed and women’s. 

Event

Wonderfront Music & Arts Festival

Nov 22 - Nov 24, 2019

A highly-anticipated 7+ stage, 95+ bands, 3-day music, culinary and arts festival will descend upon the stunning waterfront of downtown San Diego from Broadway Pier to the Embarcadero Parks. The...

Event

Balboa Park December Nights

Balboa Park
Dec 6 - Dec 7, 2019

Balboa Park December Nights brings families and friends together to spread holiday joy and kick-off the "most wonderful time of the year" with lights and more!

Explore

Plan

Stay

Follow Us

Language:

English | Change Language

Select your country or region

China FlagChinaGermany FlagGermanyGreat Britain FlagGreat BritainJapan FlagJapanMexico FlagMexicoKorea FlagKoreaSwitzerland FlagSwitzerlandBrazil FlagBrazilFrance FlagFranceAustralia FlagAustraliaCanada FlagCanada USA

Or use Google Translate

Afrikaans Albanian Arabic Belarusian Bulgarian Catalan Croatian Czech Danish Deutsch Español Estonian Filipino Finnish Francais Galician Greek Haitian-Creole Hebrew Hindi Hungarian Icelandic Indonesian Irish Italian Japanese Korean Latvian Lithuanian Macedonian Malay Maltese Nederlands Norwegian Persian Polish Portuguese Romanian Russian Serbian Slovak Slovenian Swahili Swedish Telugu Thai Turkish Ukranian Vietnamese Welsh Yiddish