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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

Tourism is the second largest export industry in San Diego and accounts for one-in-eight local jobs. It is vitally important to the economic health of our region. This research presented here is intended to help you plan and manage your business. Information on this page is updated regularly as the latest data becomes available.

Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs directly and indirectly 184,000 San Diegans.
  • Visitors spend nearly $10.4 billion annually.
  • San Diego hosts more than 34.9 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $743 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts 

Industry Performance

An overview of industry performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

Latest information on lodging performance

Travel Forecast and additional information

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.9 million total visitors, about half (17.4 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.

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Book online or call 1-800-350-6205 to speak with a local expert

Events

Event

San Diego Restaurant Week

California Restaurant Association San Diego County
Jan 21 - Jan 28, 2018

The 14th Annual San Diego Restaurant Week returns Sunday, January 21st through Sunday, January 28th with a FEAST for the senses at over 180 participating restaurants. Dine deliciously...

Event

Macy's Museum Month

San Diego Museum Council
Feb 1 - Feb 28, 2018

Arts, entertainment and culture collide for Macy’s Museum Month in San Diego. This February the San Diego Museum Council and Macy’s have teamed up again for Museum Month, giving patrons a...

Event

Farmers Insurance Open 2018

Jan 25 - Jan 28, 2018

The PGA TOUR’s Farmers Insurance Open is played annually at the Torrey Pines Golf Course in La Jolla, home of the 2008 & 2021 U.S. Open. Mark your calendars now, because one of San...

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