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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

Tourism is the second largest export industry in San Diego and accounts for one-in-eight local jobs. It is vitally important to the economic health of our region. This research presented here is intended to help you plan and manage your business. Information on this page is updated regularly as the latest data becomes available.

Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs directly and indirectly 194,000 San Diegans.
  • Visitors spend nearly $10.8 billion annually.
  • San Diego hosts more than 35 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $778 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts.

Industry Performance

An overview of industry performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

Latest information on lodging performance

Travel Forecast and additional information

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.9 million total visitors, about half (17.4 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. 

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Events

Event

Bike the Bay

Aug 26, 2018

Experience Bike the Bay, a scenic bayside ride, and also enjoy a rare opportunity to ride over the San Diego-Coronado Bay Bridge.

Event

US Sand Sculpting Challenge & Dimensional Art Expo

3D Art Expo LLC
Aug 31 - Sep 3, 2018

One of the top 20 "Must See" seaside festivals in the world according to American Express and USA Today's 10 Best, the U.S. Sand Sculpting Challenge and Dimensional Art Exposition will return to San...

Event

KAABOO Del Mar Festival

Sep 14 - Sep 16, 2018

KAABOO is the ultimate live entertainment experience. Enjoy world-class music, hilarious comedy, inspiring contemporary art, incredible cuisine, craft libations, and personal indulgences. This...

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