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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

The San Diego visitor industry is the third largest industry in the county, and therefore critical to the region's economy supporting businesses and jobs. This research presented here is intended to help you plan and manage your business. We will update this information periodically so please check back again. Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs 184,000 San Diegans - 13% of the jobs in the county.
  • Visitors spend nearly $10.4 billion annually at San Diego businesses and produce $267 million in transient occupancy tax revenues. 
  • San Diego hosts more than 34.9 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $743 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts

View 10 years of San Diego County TOT Collections Trend FY16 for cities in San Diego County.

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.9 million total visitors, about half (17.4 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.

Industry Performance

Planning Resources

State and National Travel Research

San Diego Tourism Authority Information

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Events

Event

San Diego Restaurant Week

California Restaurant Association San Diego County
Sep 24 - Oct 1, 2017

The 13th Annual San Diego Restaurant Week returns Sunday, September 24th through Sunday, October 1st with a FEAST for the senses at over 180 participating restaurants. Dine deliciously at restaurants...

Event

Fashion Week San Diego 2017

Fashion Week San Diego
Oct 4 - Oct 8, 2017

We are bringing new designers from around the world to show their never seen before collections on the FWSD Runway. This year we are featuring 21 very talented and dynamic labels/brands on the catwalk...

Event

Extreme Sailing Series

Oct 19 - Oct 22, 2017

Escape to San Diego to be part of the ultimate Stadium Racing championship, the Extreme Sailing Series™.

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