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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

Tourism is the second largest export industry in San Diego and accounts for one-in-eight local jobs. It is vitally important to the economic health of our region. This research presented here is intended to help you plan and manage your business. Information on this page is updated regularly as the latest data becomes available.

Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs directly and indirectly 194,000 San Diegans.
  • Visitors spend nearly $10.8 billion annually.
  • San Diego hosts more than 35 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $778 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts.

Industry Performance

An overview of industry performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

Latest information on lodging performance

Travel Forecast and additional information

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors, more than half (17.6 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. 

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Events

Event

Extreme Sailing Series

Oct 18 - Oct 21, 2018

Escape to San Diego to be part of the ultimate Stadium Racing championship, the Extreme Sailing Series™.

Event

USA Ultimate National Championships

Oct 18 - Oct 21, 2018

The USA Ultimate National Championships represent the pinnacle of elite ultimate in North America and crowns champions in three divisions: men’s, mixed and women’s. 

Event

2018 Guild Fest

San Diego Brewers Guild
Nov 3, 2018

Guild Fest is back for another year! Join the San Diego Brewers Guild and more than 60 independent breweries for 2018 Guild Fest, taking place at a new location— Embarcadero South in Downtown...

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