February remains the perfect month to discover (or re-discover) the story of San Diego during Museum Month with 50% off admission to more than 60 San Diego County museums, historic sites,...
Latest Weekly Hotel Performance (STR)
Latest Monthly Hotel Performance (STR)
For more of the facts about the industry, see General Facts.
An overview of industry volume and performance, including visitors, attraction attendance, air arrivals, hotel performance and other key industry metrics
The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 28.8 million total visitors to San Diego County in 2022, more than half (16.5 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2025.
Email requests or questions regarding any of the research to the Planning and Research Department; Niki McDonald at firstname.lastname@example.org
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