For more of the facts about the industry, see General Facts.
The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 32.5 million visitors to San Diego County in 2024, more than half (18.0 million) stayed overnight in a hotel, a private home, or other accommodations It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next profile will be fielded in 2026, and results will be available in mid-2027.
Additional data and reports are available to members. For membership options, please contact Brian Hilemon (bhilemon@sandiego.org). For requests or questions regarding any of the data above, please contact JaNelle Corley at jcorley@sandiego.org.