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San Diego

Industry Research

Access the latest market intelligence to inform your business planning.

Lodging Performance

Latest Weekly Hotel Performance (STR)

Latest Monthly Hotel Performance (STR)

Hotel Development

TOT Collection

Tourism Industry Facts

  • The visitor industry directly and indirectly employs 199,800 San Diegans.
  • Visitors spend nearly $11.6 billion annually.
  • San Diego hosts nearly 35.1 million visitors each year, and is a top U.S. travel destination.
  • The industry generates $855 million annually in state and local transient occupancy, sales, and property taxes.

For more of the facts about the industry, see General Facts and Fast Facts.

Overall Industry Performance

An overview of industry volume and performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.

Travel Industry Forecast

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors in 2017, more than half (18 million) stayed overnight in a hotel, a private home, or other accommodations. It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2020.

State and U.S. Research Resources

Citywide

 

Email requests or questions regarding any of the research to the analyst of the Planning and Research Department, Niki McDonald at nmcdonald@sandiego.org

Tourism Matters San Diego

The tourism industry benefits San Diego is so many ways— thousands of jobs, billions in economic activity for businesses and millions in hotel taxes that allow the City to keep our communities safe, clean and a great place to live too. That’s why the San Diego Tourism Marketing District’s work in funding tourism promotion is so important. Watch now and find out more about the SDTMD and why Travel Matters to San Diego.

Events

Event

26th Annual Taste of Gaslamp

Gaslamp Quarter Association
Aug 8, 2020

Join us for San Diego’s original culinary tasting tour on Saturday, August 8th at the 26th Annual Taste of Gaslamp! Get your appetites ready for a downright delicious opportunity to explore the...

Event

Supergirl Surf Pro

Aug 14 - Aug 16, 2020

The world’s top professional female surfers are back in Oceanside, CA for the 13th Supergirl Surf Pro, a 3-day event August 14-16, 2020. The weekend will be jam-packed with world-class...

Event

Bike the Bay

Aug 23, 2020

Experience Bike the Bay, a scenic bayside ride, and also enjoy a rare opportunity to ride over the San Diego-Coronado Bay Bridge.

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