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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

The San Diego visitor industry is the third largest industry in the county, and therefore critical to the region's economy supporting businesses and jobs. This research presented here is intended to help you plan and manage your business. We will update this information periodically so please check back again. Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs 184,000 San Diegans - 13% of the jobs in the county.
  • Visitors spend nearly $10.4 billion annually at San Diego businesses and produce $267 million in transient occupancy tax revenues. 
  • San Diego hosts more than 34.9 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $743 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts

View 10 years of San Diego County TOT Collections Trend FY16 for cities in San Diego County.

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.9 million total visitors, about half (17.4 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.

Industry Performance

Planning Resources

State and National Travel Research

San Diego Tourism Authority Information

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Events

Event

Art Alive

San Diego Museum of Art
Apr 27 - Apr 30, 2017

Spring in San Diego means Art Alive at The San Diego Museum of Art. A loved and eagerly anticipated tradition, Art Alive 2017 celebrates it's 36th year and the stunning works of art on display in the...

Event

Mission Federal ArtWalk

ArtWalk San Diego
Apr 29 - Apr 30, 2017

For 33 years, Mission Federal ArtWalk has celebrated both visual and performing arts in San Diego. We believe art has the power to connect communities, cultivate new artistic talent and create a...

Event

Rhythm & Brews Music and Craft Beer Festival

San Diego Brewers Guild
May 6, 2017

The San Diego Brewers Guild's annual spring bookend event will take place on Saturday, May 6th from 1:00 to 4:00 PM. Join fellow craft beer aficionados in the heart of Vista Village to celebrate what...

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