The San Diego visitor industry is the third largest industry in the county, and therefore critical to the region's economy supporting businesses and jobs. This research presented here is intended to help you plan and manage your business. We will update this information periodically so please check back again. Email requests or questions regarding any of the research below to the Planning and Research Department at email@example.com.
View 10 years of San Diego County TOT Collections Trend FY16 for cities in San Diego County.
The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.3 million total visitors, about half (17.2 million) stay overnight in a hotel or a private home. The of all overnight visitors, traveling for both leisure and business, is available to the public.
It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.
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For the ultimate guide to planning your San Diego vacation, view and download the San Diego Visitor Planning Guide, packed with useful information that will help you plan the perfect San Diego getaway.
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