The Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay...
Tourism is the second largest export industry in San Diego and accounts for one-in-eight local jobs. It is vitally important to the economic health of our region. This research presented here is intended to help you understand the tourism industry and its impact on the region. Information on this page is updated regularly as the latest data becomes available.
Email requests or questions regarding any of the research below to the Planning and Research Department at firstname.lastname@example.org.
An overview of industry volume and performance, including visitors, spending, attraction attendance, air arrivals, hotel performance and other key industry metrics.
Travel Forecast and additional information
The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 35 million total visitors, more than half (18 million) stay overnight in a hotel, a private home, or other accommodations. The summary profile of all overnight visitors, traveling for both leisure and business, from the latest 2017 study is available to the public here.
It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant. The next update to the profile will be available summer 2020.
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