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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

The San Diego visitor industry is the third largest industry in the county, and therefore critical to the region's economy supporting businesses and jobs. This research presented here is intended to help you plan and manage your business. We will update this information periodically so please check back again. Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs 184,000 San Diegans - 13% of the jobs in the county.
  • Visitors spend nearly $10.4 billion annually at San Diego businesses and produce $267 million in transient occupancy tax revenues. 
  • San Diego hosts more than 34.9 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $743 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts

View 10 years of San Diego County TOT Collections Trend FY16 for cities in San Diego County.

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.9 million total visitors, about half (17.4 million) stay overnight in a hotel, a private home, or other. The details of all overnight visitors, traveling for both leisure and business, is available to the public here.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.

Industry Performance

Planning Resources

State and National Travel Research

San Diego Tourism Authority Information

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Events

Event

SeaWorld 4th of July Fireworks

SeaWorld San Diego
Jul 4, 2017

SeaWorld will celebrate Independence Day with a 15-minute display of fireworks set to a musical soundtrack, starting at 9:40 PM on July 4. Park hours on the Fourth will be 10:00 AM to 11:00 PM. All...

Event

Big Bay Boom!

Jul 4, 2017

The Big Bay Boom July 4th Fireworks Show is back, promising another spectacular display over San Diego Bay. Fireworks will be discharged simultaneously from barges placed strategically around the Bay...

Event

CONCACAF Gold Cup

Jul 9, 2017

On Sunday, July 9th, San Diego will host the CONCACAF Gold Cup ™ Group C's opening round double-header at Qualcomm Stadium. Mexico vs. El Salvador With a history dating back to 1935,...

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