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San Diego

Industry Research

Find essential information to help you manage your business

Industry Research

The San Diego visitor industry is the third largest industry in the county, and therefore critical to the region's economy supporting businesses and jobs. This research presented here is intended to help you plan and manage your business. We will update this information periodically so please check back again. Email requests or questions regarding any of the research below to the Planning and Research Department at research@sandiego.org.

Tourism Industry

  • The visitor industry employs over 180,000 San Diegans - 13% of the jobs in the county.
  • Visitors spend nearly $9.9 billion annually at San Diego businesses and produce $246 million in transient occupancy tax revenues. 
  • San Diego hosts more than 34.3 million visitors each year, and is a top U.S. travel destination.
  • The industry generates more than $704.6 million annually in state and local taxes.

For more of the facts about the industry, see General Facts and Fast Facts

View 10 years of San Diego County TOT Collections Trend FY16 for cities in San Diego County.

Visitor Profile

The San Diego Visitor Profile Study is conducted every other year to track the characteristics of the market and the traveler. Of the 34.3 million total visitors, about half (17.2 million) stay overnight in a hotel or a private home. The of all overnight visitors, traveling for both leisure and business, is available to the public.

It is possible to purchase further detail from the study to support your marketing efforts given that the study sample is large enough for your needs and the questions are relevant.

Industry Performance

Planning Resources

State and National Travel Research

San Diego Tourism Authority Information

Find a place to stay

Book online or call 1-800-350-6205 to speak with a local expert

Events

Event

San Diego Restaurant Week

California Restaurant Association San Diego County
Jan 15 - Jan 22, 2017

San Diego Restaurant Week is back to kick off your New Year with food, fun, and memories January 15th through January 22nd. This foodie-favorited event is celebrating its 13th year of bringing people...

Event

Museum Month: Half-Off Admission

San Diego Museum Council
Feb 1 - Feb 28, 2017

Presented by Macy's, San Diego Museum Month invites everyone to enjoy half-off entry fees at 40+ museums throughout the county for the all of February.

Event

Farmers Insurance Open 2017

Jan 26 - Jan 29, 2017

The annual PGA Tour Farmers Insurance Open men's golf tournament is played at the Torrey Pines Golf Course in La Jolla, home of the 2008 U.S. Open.

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