Current Members by Category
Food & Drink 27%
Activities & Attractions 23%
Where to Stay 21%
Meeting Support Services 11%
Community Organizations 7%
Professional Services 5%
Plan your Trip 3%
Event Venues 3%
The sales and marketing organization for the entire San Diego region, the SDTA invests more than $47 million annually in sales, advertising and promotional programs, delivering more than 35 million visitors who spend over $10 billion dollars.
An SDTA Membership gives you exposure to key markets reaching leisure and business travelers and travel trade contacts that can help grow your business. In addition, you’ll have direct access to local companies that share in your goals and can support your efforts.
Julie Coker, President & CEO
Frequently Asked Questions
Annual Membership for most businesses is $637, and is for a term of July-June. Businesses pay a prorated amount based on the month they join.
Membership gives you exposure to key markets to help grow your business, from connections to local companies, to leisure and business travelers, and travel trade contacts. Through your dedicated landing page on SanDiego.org, events and offers you publish, and promotional opportunities online and in print, you have many options to increase visibility to key audiences.
SDTA empowers you with the knowledge and resources you need–from industry trend reports, tourism forecasts, and marketing planning tools, to member-only cooperative programs, and access to key professionals who can book you direct business. Join a collective community of tourism businesses and you’ll gain a competitive edge and expand your reach.
Mission Statement
To drive visitor demand to economically benefit the San Diego region.
Objective
As a sales and marketing organization, the main objective of the San Diego Tourism Authority is to promote and market the San Diego region as a preferred vacation and meeting destination.
INTERNATIONAL REACH
To benefit our 1000+ Members and promote San Diego as a preferred destination, SDTA invests $25 million dollars in advertising and promotional programs, delivering an estimated 900 million impressions for San Diego each year. With marketing campaigns and digital outreach in eight countries, the SDTA's exposure to potential visitors to the region is expansive.
RELEVANT AUDIENCE
The marketing strategy of the SDTA ensures that awareness of San Diego reaches the right audience with the right message at the right time. Whether long-term planning or last-minute decision, visitors considering San Diego are seeking information about local businesses including restaurants, attractions, tours, and activities.
TRUST AND CREDIBILITY
Nearly 65 years of expertise, development, improvement, and execution of marketing and selling the San Diego brand are the core of the SDTA's success. Guided by the direction of a board of directors including local business owners, public officials, and esteemed thought leaders, the SDTA is an advocate for all businesses benefiting from increased tourism to the destination.
The local impact of travel and tourism to the destination is substantial, directly supporting lodging, tourism businesses, and transportation in the region.
Food & Drink 27%
Activities & Attractions 23%
Where to Stay 21%
Meeting Support Services 11%
Community Organizations 7%
Professional Services 5%
Plan your Trip 3%
Event Venues 3%
Downtown 36%
Mission Valley/Old Town 15%
La Jolla 8%
North County Coastal 8%
Point Loma, Harbor Island & Shelter Island 7%
Mission Bay/Beaches 7%
North County Inland 6%
East County 5%
Coronado 3%
Outside San Diego 3%
South Bay 2%
Annual attendance – over 3,200