The San Diego Tourism Authority (SDTA) is San Diego’s umbrella destination marketing organization, charged with driving visitor demand to economically benefit the region. SDTA develops sales and marketing programs that promote San Diego as a preferred leisure, convention and meetings destination. Incorporated in 1954, SDTA is a private nonprofit 501c6 corporation that is governed by a board of directors composed of industry and non-industry representatives. Funding comes primarily from the City of San Diego Tourism Marketing District and partnership with local government, civic organizations, communities and industry partners is paramount to success.
The primary function of the Board of Directors is to establish overall policy and provide governance to support the business affairs of SDTA. This includes engaging within the community to support future funding and promoting tourism as a primary economic driver.
English | Change Language