Especially designed for venue, attraction, restaurant and service sales professionals.
You've asked for it, and now we are pleased to offer a special San Diego Meeting Certified Program tailored specifically for sales professionals at San Diego venues, attractions, restaurants and other service providers. Join more than 400 San Diego industry experts and become Meeting Certified.
The program provides you with an actionable plan for selling your venue, attraction, restaurant, services, neighborhood, and the destination to improve your conversion rate.
Reinforce your position as an authority on selling San Diego!
SEE WHAT RECENT GRADUATES HAVE TO SAY...
"As someone new to San Diego, I enjoyed connecting with fellow industry colleagues to learn more about their properties and areas of expertise. I also liked the overall concept of using stories and tactics like mind-mapping to better engage the client and understand their specific needs."
"The story selling approach was a great way to address the eventual rut that most sales people will find themselves in. I have already seen a difference in my ability to sell my property with more confidence."
CHOOSE FROM ONE OF THESE SESSIONS:
COST: $99 per person
REGISTER HERE for a session.
We will prepare the San Diego hospitality community to be wired tight for destination sales and service success. Critical to our mission: sellers who are able to clearly articulate the San Diego brand as it relates to their customer’s program objective.
In recent surveys, planners assert attendee satisfaction as their number one success meeting metric and attendees claim destination appeal as the second most important factor in their decision to attend any meeting. This insight gives great merit to creating a more destination cohesive and branded sales community.
In this session, we will learn how to create one unified voice to sell California’s Beach City, along with preparing to present the distinctive and diverse appeal of our neighborhoods and regions, as we explore:
In order to truly differentiate your destination and your specific offerings, you must understand the objectives of the meeting, demographics of the attendees, and key decision factors, along with the biases of the decision makers. After the business is fully qualified and you have an expert understanding of the meeting and planner, you are in a tremendous position to present your destination and venue in its best light to win the business during a memorable site experience or a refined presentation.
In this session, we will learn to fully qualify the objectives of the event planner and execute tailored site experiences, gaining the confidence of the planner in believing your specific offerings are uniquely suited to best meet not only their requirements, but their unstated desires as well, as we explore:
Creativity is a process that can inspire things we do routinely to be fresh and innovative, and education can greatly enhance the ability of a person to look at repetitive processes with a keener eye. While “I’m just not creative” is the refrain of many, it is the reality of few. Creativity can be learned and cultivated. Tapping into your own originality and the uniqueness of the products and services you sell can help you weave emotionally driven and memorable narratives and polished and engaging presentations.
In this session, we will explore roadblocks that limit and opportunities for increasing our creativity. We will also put the knowledge gained in our first two sessions to work as we collaborate on presentations to showcase our learning. We will discover:
At the end of this day, we will also put the knowledge acquired in all our sessions to work, as we gain practical experience in presenting to showcase our understanding of the concepts we have covered.
Terri is a trainer and hospitality consultant whose passion is to deliver programs that are fresh and specifically tailored to both the topic and the participants. Terri has over 25 years of hospitality industry experience and has worked with Marriott Hotels and Resorts and the San Diego Tourism Authority in both sales and training capacities. Terri also worked with Destinations International (formerly DMAI) for the past eight years as their Director of Training and Communications, interfacing directly with meeting planners on a day to day basis. That experience provides a unique insight to our customer’s expectations and is the basis for the “San Diego Meeting Certified” program.
Recent surveys show that attendee satisfaction is a planners No. 1 success metric. And, attendees tell us that destination appeal is the second most important factor in their decision to attend. San Diego has lots of appeal and as a destination we need to ensure we communicate that clearly and consistently. This insight gives us the opportunity to create a more destination-cohesive and branded sales community.
At the end of the program:
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