REGISTER NOW TO BECOME MEETING CERTIFIED

You've asked for it, and now we are pleased to offer a special San Diego Meeting Certified Program tailored specifically for sales professionals at San Diego venues, attractions, restaurants and other service providers. Join more than 400 San Diego industry experts and become Meeting Certified.

The program provides you with an actionable plan for selling your venue, attraction, restaurant, services, neighborhood, and the destination to improve your conversion rate.
Reinforce your position as an authority on selling San Diego!

SEE WHAT RECENT GRADUATES HAVE TO SAY...

"As someone new to San Diego, I enjoyed connecting with fellow industry colleagues to learn more about their properties and areas of expertise. I also liked the overall concept of using stories and tactics like mind-mapping to better engage the client and understand their specific needs."

"The story selling approach was a great way to address the eventual rut that most sales people will find themselves in. I have already seen a difference in my ability to sell my property with more confidence."

SESSION OPTIONS

CHOOSE FROM ONE OF THESE SESSIONS:

• May 30, 2019, 1:00-5:00 PM
  Stone Brewing World Bistro & Gardens – Liberty Station
  2816 Historic Decatur Rd, San Diego, CA 92106
  
• August 7, 2019, 1:00-5:00 PM
  House of Blues San Diego
  1055 Fifth Ave, San Diego, CA 92101

COST: $99 per person

REGISTER HERE for a session.

PART 2 - Personalized Site Experiences and Polished Presentations

In order to truly differentiate your destination and your specific offerings, you must understand the objectives of the meeting, demographics of the attendees, and key decision factors, along with the biases of the decision makers. After the business is fully qualified and you have an expert understanding of the meeting and planner, you are in a tremendous position to present your destination and venue in its best light to win the business during a memorable site experience or a refined presentation.

In this session, we will learn to fully qualify the objectives of the event planner and execute tailored site experiences, gaining the confidence of the planner in believing your specific offerings are uniquely suited to best meet not only their requirements, but their unstated desires as well, as we explore:

• How to expertly qualify any business opportunity
• How to tailor the site experience to your discovery
• How to establish an emotional connection to the destination and your property through story selling and polished presentations

WHY IS THIS IMPORTANT?

Recent surveys show that attendee satisfaction is a planners No. 1 success metric.  And, attendees tell us that destination appeal is the second most important factor in their decision to attend. San Diego has lots of appeal and as a destination we need to ensure we communicate that clearly and consistently. This insight gives us the opportunity to create a more destination-cohesive and branded sales community.

WHAT'S IN IT FOR ME?

At the end of the program:

1. You will receive recognition from the Payne School of Hospitality at SDSU that you are “San Diego Meeting Certified.” 
2. You will have an action plan developed from your input and other voices in your neighborhood to effectively market your venue and surrounding area.
3. Future group advertising will be built around the message that San Diego has come together and is committed to meeting planner success through this community education program. 
4. A “San Diego Meeting Certified” section will be added to SanDiego.org listing all individual sales managers that complete the program.
5. You will earn the “San Diego Meeting Certified” logo to add to your email and signature block.