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Welcome to the

South Bay

Gateway to Baja California

Culture meets nature in San Diego's beautiful South Bay

Located south of downtown San Diego and just north of the Mexico border is San Diego's South Bay, the gateway to Baja California. South Bay is home to a number of exciting attractions and also offers great surfing, sportfishing, beach volleyball and horseback riding along the coast, as well as some of the best Mexican food this side of the border.

Biking, beaches and nature encounters

Connecting the South Bay to Coronado is the Bayshore Bikeway, one of the most beautiful bike paths in California. This 10-mile portion features a flat, palm-lined path with stunning views of the San Diego Bay and Silver Strand State Beach, a great spot for families to camp, swim, surf, kayak and fish.  It also borders the San Diego National Wildlife Refuge, a 3,940-acre wetland sanctuary for endangered and migrating birds, often seen from the bike path.

On the south end is Imperial Beach and the Tijuana Estuary, the largest salt-water marsh in Southern California and another great spot to see migratory birds and local wildlife. North of the Estuary, located on the Sweetwater Marsh National Wildlife Refuge, is the Living Coast Discovery Center, a family-friendly aquarium and nature center with walking trails. The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

Sesame Place, sports and more

Chula Vista is home to the San Diego region's newest theme park, Sesame Place San Diego, a 17-acre attraction that boasts 18 rides, including 11 aquatic rides. Visitors can meet their favorite furry TV characters, watch a parade and sit on the famous 123 Stoop at Sesame Place, which is the only “Sesame Street”-themed park on the West Coast and is also a Certified Autism Center.

Other attractions in the area include the Chula Vista Elite Athlete Training Center (formerly the US Olympic Training Center), with free tours of the center available on Saturdays at 11 a.m.; and the North Island Credit Union Amphitheatre, where big-name bands perform under the stars. Nearby, there's golf as well as a scenic harbor and waterfront park.

Outlet shopping made easy

An easy drive from Downtown San Diego, and just off the 805 freeway at the last U.S. exit before the border, is the area's largest outlet center, Las Americas Premium Outlets, which features more than 125 stores including many top name brands. With daily savings up to 65% off, it's worth the visit, and shopping here is accented by beautiful courtyards, fountains, statues and elegant architecture.

Hassle-free airport access

South Bay is home to the CBX Cross Border Xpress, the bi-national connection between San Diego and Tijuana. The enclosed pedestrian bridge connects directly to Tijuana International Airport, allowing for easier, hassle-free international travel in and out of San Diego.

Vibrant urban neighborhoods

The neighborhood of Barrio Logan brings a unique culture and spirit to San Diego. The area is home to Chicano Park, the geographic and emotional heart of Barrio Logan. Now a national landmark, Chicano Park is home to the largest concentration of Chicano murals in the world, with more than 80 paintings on seven acres. It's also now home to the Chicano Park Museum.

The National City neighborhood of the South Bay has a strong military presence; its three-mile port area along the San Diego Bay is part of Naval Base San Diego, the largest U.S. Navy base on the West Coast.

> Check out The Big Bay for information on South Bay's waterfronts

 

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Book online or call 1-800-350-6205 to speak with a local expert

Getting to the South Bay

South Bay sits in a unique location bordering Mexico and just minutes from downtown San Diego. By car, you'll be here in no time as both major interstate freeways (I-5 and I-805) end at the US Border. For those who are energy-conscious, take the Blue Trolley line into the main artery of South Bay. Catch the trolley from Old Town Station and enjoy the scenery as you end at the San Ysidro Transit Center near the border with Mexico. From Coronado, drive the picturesque Silver Strand south through Imperial Beach to arrive at South Bay. 

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What's Hot|
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San Diego 24-mile Bike Route

The Bayshore Bikeway, one of the most beautiful bike paths in America, runs through San Diego's South Bay. 

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Discover Art in the South Bay

Experience dramatic sculptures, beautiful art, murals and more that capture the passion of the local artistic residents and the spirit of neighborhoods like Chula Vista, Coronado, Imperial Beach, National City, San Ysidro, and Port of San Diego Bayfront. San Diego's South Bay has some notable compelling art worth seeing.

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Living Coast Discovery Center

The Living Coast Discovery Center is a nonprofit zoo and aquarium uniquely set on San Diego Bay. Visitors enjoy up-close animal encounters with endangered green sea turtles, shorebirds, hawks, owls, sharks, stingrays, jellies and more. Uniquely located on the Sweetwater Marsh National Wildlife Refuge, The Living Coast is home to more than 350 animal and plant species native to the San Diego Bay habitat.

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Mother's Day VIP Tour

Mar 7 - ongoing

This year, Mother's Day, or any day, you can celebrate Mom on a fabulous Chauffeured Vineyard Adventure!

Treat mom to an special day of wine tasting and food pairing in San Diego's gorgeous wine country. 

Chauffeured Vineyards Adventure
Moms deserve the very best! And so do you!
Book your VIP, elevated experience NOW!
Available Wednesday through Sundays, YEAR ROUND for 2 to 100 guests. Single guests welcome.

WHY CHOOSE US?
“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”
• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.
• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!
• Serving tens of thousands of happy guests since 2010.

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Navy's Bay Bridge Run/Walk

May 19, 2024

Take part in supporting our military and their families!

The Navy’s 37th Annual Bay Bridge Run/Walk is hosted by the Navy Region Southwest Morale, Welfare and Recreation (MWR) Program.  The unique 4-mile run/walk has a one-of-a-kind spectacular panoramic view as participants make their way to Coronado’s beautiful Tidelands Park from downtown San Diego over the Coronado Bay Bridge.  During the finish line celebration, runners receive a Finisher’s medal, event T-shirt, and enjoy sponsor booths. Plus, all participants are eligible for drawing prizes and complimentary transportation back to downtown.

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Taste of Third

Mar 21, 2024

Get ready for the long awaited foodie event in South Bay - Taste of Third! This year, be prepared for night of food, drink and live music – that will help you keep your tempo as you stroll down the block enjoying the many flavors of Third Avenue.

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FIGHT INFLATION on This Elevated Wine Tasting

Mar 11 - ongoing

We call ourselves “The Inflation Fighters”. We LOVE to bring you a high-end; VIP wine tasting experience for a low price. We haven’t changed our all inclusive pricing since 2010!

You get door-to-door transportation; ample pours of wine; wine tour; and a winery meal included in ONE-LOW-PRICE!

 

You deserve the very best! Book your deluxe, elevated experience NOW!

Available Wed through Sundays, for 2 to 100 guests. Single guests welcome.

 

WHY CHOOSE US?

“TASTE and SEE the best of San Diego’s wine, food and sights for one low price!”

• Enjoy local San Diego County wineries (the original California Wine Country) not Temecula.

• With thousands of 5-STAR reviews, you’ll receive a top-notch adventure!

• Serving tens of thousands of happy guests since 2010.

 BOOK NOW: https://sandiegobeerwinespiritstours.com/tours/chauffeured-vineyard-adventure/

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What's Hot

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San Diego 24-mile Bike Route

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Discover Art in the South Bay

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Living Coast Discovery Center

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What's On

View More Events

Mother's Day VIP Tour

Mar 7 - ongoing
Discover

Navy's Bay Bridge Run/Walk

May 19, 2024
Discover

Taste of Third

Mar 21, 2024
Discover

FIGHT INFLATION on This Elevated Wine Tasting

Mar 11 - ongoing
Discover

South Bay on Instagram

 

Deals just for you

Accommodation

Hotel Indigo Military Appreciation Rate

Hotel Indigo - San Diego Gaslamp Quarter
Valid: Sep 13, 2023 - ongoing

Whether you’re actively serving, or you’ve hung up the uniform, IHG wants to say, “thank you” with the IHG Military Appreciation Rate. We invite you and your family to enjoy a...

Team Building

$20 off 4 Tickets to a St. Patrick's Day Wine Tour

San Diego Beer, Wine & Spirits Tours
Valid: Feb 15 - ongoing

           Call 858.551. 5115 to book and get $20 off per ticket when you puchase 4 tickets. Join us on a deluxe VIP wine tour for glorious wine tastings...

Printing Services

Show Your Badge and Save At The UPS Store #7602

The UPS Store
Valid: Dec 6, 2023 - ongoing

You can save 10% off all print and shipping at The UPS Store in Little Italy, CA. Our address is 2020 Columbia St. Please note, this discount is only available at this location. 

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