Where the cars are the stars! The San Diego International Auto Show features the widest variety of new vehicles under one roof.

The BEST and most scenic winter race with the BEST swag! Miles and miles of breathtaking ocean views with outstanding course support and entertainment. Turn your Martin Luther King Jr. holiday weekend into a run-cation! Register now!

San Diego Underground Film Festival is a showcase for experimental films, video, and live shows. For our ninth edition, we have an exciting program that includes underground narratives, experimental films, live music, and projector performances by artists who are both local and international. 

America's Largest Balloon Parade! Marching bands, floats, drill teams and giant balloons parade down San Diego's beautiful waterfront in celebration of the DIRECTV Holiday Bowl.